AI's impact on consumer behavior and segmentation— how have you seen these trends affect your business or organization? 4 key insights below, full
@McKinsey article:
mck.co/4nPt90n.
1⃣🕸️ Online and Alone Is the New Normal: Consumers gained 3 extra hours of free time weekly and spend nearly all of it online and solo. 80% shopped online last month. Food delivery is up 20% annually since the pandemic. Meet consumers where they are or get left behind.
2⃣😤 Social Media Is Trusted Least, Marketers Spend on It Most: Consumers globally rank influencers dead last on credibility. They know most are paid and suspect many aren't even real. Traditional media and in-store experience now win on trust. Marketers haven't caught up yet.
3⃣⚡ Brands Are Sleeping on Gen Z: Average age 22, fast-growing spending power, and unlike any prior generation. Wellness means protein, not "organic." They splurge on apparel and beauty but crave financial security too. Miss the nuance, miss the sale.
4⃣😬 Consumers Feel Good but Spend Scared: Traditional confidence metrics no longer predict spending. People say they feel fine, then pull back on discretionary purchases. Tariff fears now rank second only to inflation in consumer worries. Brands using sentiment as a demand signal are flying blind.
#ConsumerTrends #MarketingStrategy