Leader in AI-powered programmatic advertising, dedicated to driving innovation & allowing marketers to plan & execute their campaigns with unmatched efficiency.
Joined October 2014
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Apr 15
Today, we’re announcing that we signed a definitive agreement to acquire @TVisionInsights, bringing industry-leading #attention #measurement directly into Viant’s AI-powered programmatic platform.
For years, advertisers have been forced to rely on fragmented, self-reported metrics across platforms, making it difficult to understand what’s truly driving #performance.
By integrating TVision’s second-by-second, eyes-on-screen attention data into our Intelligence Layer, Viant is introducing a new standard: objective, market-wide measurement that goes beyond impressions to what actually captures viewer engagement.
#Attention is the new currency.
Combined with Viant’s Household ID and IRIS_ID, advertisers can now activate and optimize campaigns with a continuous feedback loop across planning, buying, and measurement to unlock greater precision, smarter bidding, and stronger business #outcomes.
The result is the ideal trifecta for success on #CTV: identity, context, and attention unified in one independent platform.
Viant Co-Founders @TimVHook and @cvanderhook explain why this marks a major shift toward unbiased measurement and performance-driven CTV in the exclusive with Ryan Joe, Editor in Chief at @Adweek, here: adweek.com/programmatic/excl…
#Attention #CTV #Adtech #ProgrammaticAdvertising #ViantAI #DigitalAdvertising #Streaming #AI #PerformanceMarketing | @iris_tv
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Viant Technology retweeted
Jun 1
@keithepetri from @viant_tech joins @sam_khoury1 to unpack identity, SPO, and CTV attribution. Why does proof matter more than promises? Link below.
news.marketecture.tv/podcast…
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May 20
𝗙𝗘𝗔𝗧𝗨𝗥𝗘𝗗 𝗜𝗡 @Adweek: Viant and @adfontesmedia Media are bringing news reliability-based targeting to CTV news for the first time.
As the first and only DSP to enable this capability within CTV news inventory, Viant is giving advertisers a smarter, more confident path into premium news
Powered by the industry-leading IRIS_ID, this goes beyond domain-level filtering. Ad Fontes Media's show-level precision ensures only high-quality, reliable news programming is activated for advertisers.
"We use Ad Fontes Media to ensure our advertising reaches all audiences across the political spectrum because we make cars for everyone," said Shenan Reed, CMO at @GM. "Ad Fontes Media also helps ensure that those ads show up in reliable publications."
The results speak for themselves: brands leveraging Ad Fontes' high-quality inventory typically achieve 60% lower Cost Per Acquisition and 50% higher conversion rates.
For brands navigating today's complex news landscape, this changes the equation.
Read the full story🔗: adweek.com/convergent-tv/via…
#CTV #Programmatic #Adtech #CTVAdvertising #BrandSafety #NewsAdvertising #MediaBuying
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May 15
We're currently working through the largest RFP pipeline in company history, spanning CPG, retail, QSR and healthcare. Brands want independence and transparency. Viant is built for this moment.
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May 15
Independence. Attention. Innovation. Q1 was just the beginning.
Full report here🔗: viantinc.com/company/news/pr…
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EXCLUSIVE | Viant, a public adtech company whose tech helps brands buy ads online and on streaming, has agreed to acquire TVision for $40 million. adweek.it/4vwVPib
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Apr 7
Every marketer's inbox is full of #AI pitches right now. Most of it's noise. 📬
At @PossibleEvent, Viant CEO & Co-Founder @TimVHook sits down with Brad Feinberg, VP of Media & Marketing Operations at @MolsonCoors, for a candid main stage conversation on what it actually takes to move AI from pilot to enterprise scale, without losing what makes a 200-year-old brand iconic.
"The AI Adoption Curve: A Beer Marketer's AI Journey" isn't a product demo or a highlight reel. It's an honest dialogue between two leaders who are living this transformation, one building the technology, and one deploying it at scale.
Expect real talk on cutting through the hype, navigating internal friction, and what separates AI that drives #outcomes from AI that just sounds impressive in a meeting.
📅 Monday, April 27
🕐 11:00–11:30 AM ET
📍 Vision Hall Stage, Eden Roc | Pompeii Ballroom
⭐️ Tim Vanderhook, Co-Founder & CEO, Viant Technology
⭐️ Brad Feinberg, VP of Media & Marketing Operations, Molson Coors
#POSSIBLE2026 #AI #Marketing #AdTech #Innovation
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Mar 31
Viant is coming to @PossibleEvent.🏝️
You'll spot us on the big stages, taking over the Fontainebleau lobby, and trading poolside brainstorms under the palms and neon-lit Miami nights. It's Viant everywhere.
#CTV measurement has been broken for too long. Every platform measures itself. We're headed to Miami to change that.
Backed by #ViantAI and what we've built with @iris_tv, we're tying smarter targeting to attention-aware measurement and outcome-first thinking, so #marketers finally get an independent view of what's working.
Time back. Performance forward. Miami's calling.
Connect with #TeamViant at #POSSIBLE: viantinc.com/company/events/…
#Adtech #DigitalAdvertising #AI #Events #POSSIBLE2026
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Viant Technology retweeted
Mar 25
New Open Market pod with @viant_tech's @TimVHook and @cvanderhook.
Been wanting to get them back on for some time and they did not disappoint.
SaaSpocalypse, autonmous DSPs and being a CEO in 2026.
Link 👇
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Viant Technology retweeted
Mar 12
Viant $DSP jumps 16% after smashing Q4 expectations! Revenue up 22% to $110M, adj. EBITDA surges 45% to $25M. Real AI-powered ad tech is winning big.
🚀 #ViantTech #EarningsBeat
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Mar 11
𝗤𝟰 '𝟮𝟱 𝗚𝘂𝗶𝗱𝗮𝗻𝗰𝗲: 𝗕𝗘𝗔𝗧 ✅
Tim Vanderhook, Viant's CEO & Co-Founder, perfectly encapsulated why this is Viant's moment in our latest earnings call:
"Looking forward, we see an unprecedented opportunity to accelerate top and bottom-line growth, led by the recent launch of Outcomes, our fully autonomous AI Decisioning advertising solution. Outcomes is built for the open internet and is uniquely capable of leveraging our industry-leading addressability solutions and proprietary datasets to autonomously plan, build and execute campaigns designed to yield an optimal outcome. With this launch, we have further expanded our total addressable market to include performance budgets across advertisers of all sizes. We believe our go-to-market offering is stronger than ever, putting Viant in position to capitalize on the secular growth opportunities that exist across our strategic priorities: CTV, Addressability and ViantAI."
Read the full earnings press release via the link in the comments. 🚀
#DSP #Adtech #DigitalAdvertising #Outcomes #Investors #Tech #Advertising #PerformanceAdvertising
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Viant Technology retweeted
Mar 10
Nom, Nom, Nom... (Tim Rowe for the win!)
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Mar 5
📣 𝗡𝗘𝗪𝗦: We’re proud to announce a multi-year strategic partnership with @WHOOP, the human performance company behind world-class wearable technology.
Viant will serve as the DSP of Record for WHOOP, powering the brand’s continued growth through true household-level 📺 CTV activation, linking media exposure directly to measurable business results 📊.
Our CEO & Co-Founder Tim Vanderhook said it best:
“CTV is the most powerful platform for brands to drive new customer growth, and its full value is unlocked through intelligence. Viant provides WHOOP a deeper understanding of the content environments their CTV ads run alongside, the precision to activate against premium programming, and the ability to measure true incrementality at scale.”
We’re excited to raise the bar for how brands activate and evaluate CTV investment alongside the WHOOP team. 🚀
#CTV #Programmatic #Adtech #PerformanceMarketing #ViantAI #DigitalAdvertising #CTVadvertising #Whoop #Incrementality
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