Don't let the marketing part of indie/small press discourage you. I went through that wringer and there were moments where I thought, "Well, that's that. I gave my all to this book and I have nothing left." At least four times I attempted to walk away from social media feeling like I'm failing as an author and as a human who should be doing something other than looking at my phone.
Worse, I have run the gamut of feeling like I have no idea what to write next, or if I do, it's going to be the messiest sophomore slump the world has ever known. There are days I have no energy to write, probably because I've spent whatever I had online. There are days I think I've wasted the last six years, and maybe the smart thing is to not waste anymore.
All I can say is, if you have a story you care about, keep at it... at your pace. Keep caring for the people in your life, keep meeting people, and keep just being you. The right readers will come along. Success is defined by faithfulness.
The dilemma that is pointed out here puts me between a rock and a hard place. Anyone would love being an overnight success and selling a million copies. But I never expected that to happen to me, I just wanted to find a few friends that liked my book and I feel that goal has been met. However, that does not equate to success for my publisher. So, the rock is my limited energy and the hard place is helping market my books.