@accelero_group profile picture
accelero group @accelero_group

We are an independent marketing effectiveness consultancy helping clients to accelerate business growth.

Joined August 2020
  • Tweets 12
  • Following 22
  • Followers 21
9 Photos and videos
accelero group retweeted
Dr Grace Kite 🪁@Grace_Kite
21 Dec 2022
This was one of my highlights of 2022! What the geeks know about the big questions in marketing, and Paul Dyson is also one of my heroes!
WARC@WARCEditors
20 Dec 2022
WARC's Top of The Pods 2022 is here! This week, we're counting down the top 5 most listened to episodes of The WARC Podcast. At Number 4..'Budgets and ROI' featuring Dr Grace Kite and Paul Dyson. Listen via Spotify: bddy.me/3v2cMCX or Apple Music: bddy.me/3v5lfp8
0:33
1
2
5
1,122
Congratulations to #Mother and #KFC for winning Gold at the @The_IPA Awards last week. It’s a true business transformation story – recommended reading! We were honoured to be involved in helping to craft the paper. #Marketingeffectiveness
1
Brand size impacts marketing in many ways from research endorsement levels to media ROI. Paul Dyson, co-founder, accelero and @Grace_Kite founder, @magicnumbersco discuss this and other topics in the WARC podcast #marketingeffectiveness #marketingROI open.spotify.com/show/6LbVpe…

The WARC Podcast

Podcast · WARC · Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

open.spotify.com
2
The likelihood of a recession seems very high. For businesses this will mean making potentially difficult choices about their media budget for the rest of this and next year. Read our views on how data can help reduce uncertainty at acceleroconsulting.com/tough… #marketingeffectiveness
1
1
A recent article in @thedrum posed the following question: how do you make the case for advertising during a pandemic? Our marketing optimisation allows marketers to make the case for advertising investment, in the context of the pandemic. acceleroconsulting.com/retai…
1
Which ad campaign is going to win the battle for Christmas this year? Will @jlandpartners reign supreme again or is a different approach needed for 2020? Find out how you can measure the impact your festive campaign has on your bottom line: acceleroconsulting.com/marke… #marketingROI
Great stuff from @BinetLes yesterday during #effweek showing how share of search predicts SOM. We devised an approach to measure which fast-moving metrics are most predictive of marketing performance, and we find search is just one part of the puzzle. acceleroconsulting.com/predi…
1
2
2
Are you tracking the right KPIs to get a holistic view of your brand strength? Read our recent WARC article on the Top 5 KPIs to track the strength of your brand based on our work with clients. @WARCEditors #BusinessKPIs #Marketingeffectiveness acceleroconsulting.com/top-5…
2
It’s more important than ever for businesses to make the most of their media budget given the challenges posed to many sectors by the Covid-19 pandemic. Accelero can help leverage existing data/analytics to improve marketing ROI by 20% . #MarketingROI acceleroconsulting.com/budge…
1
We are an independent marketing effectiveness consultancy helping clients to accelerate business growth. Check out our website to find out how we accelerate growth for our clients. acceleroconsulting.com/ #Marketingeffectiveness #MarketingROI #Marketinganalytics
Load more