Thanks very much to @The_IPA for showcasing 10 years of “The Long & The Short of It” at #effweek last week. For those who missed it, we recorded a WARC podcast:
lnkd.in/eR-nz3gi
And for those who prefer the written word, here’s an interview we did for @LBBOnline:
“That’s why it’s called ‘The Long AND Short of It."
Ahead of #EffWorks Global 2023, Godfathers of Effectiveness @Binetles & Peter Field spoke to @LBBonline about their seminal publication & balancing the emotional and the rational: ow.ly/42Qo50PTkIN
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18 Oct 2021
Technically the recent stuff from the IPA has been a lot about a change in culture.... They presented their recent dip of research in this area at effweek. 😉
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14 Oct 2021
You missed me talk about the statisticians lake at effweek then...
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14 Oct 2021
As I said in my effweek talk, we must beware the statisticians lake... Critical.thinking, praxis, science etc = a starting point. The risk with heuristics like this and 60:40 is that they suggest certainty...
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14 Oct 2021
This week has been great. Effweek plus two separate clients providing awesome feedback...
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12 Oct 2021
And he concludes… “Advertising that looks inwards, makes people look away. It’s time to bring back advertising that entertains” #effweek #lookout #Advertising #system1
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12 Oct 2021
Peter field, @Grace_Kite, clare enders, @JCPHankins etc all excellent speakers this week at #effweek but dont sleep on this talk- brill account of the hard work it takes to get a business to change its view of marketing. An answer to what @markritson calls "the question"
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12 Oct 2021
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13 Sep 2021
It’s #EffWeek here at Zenith! We’ve got a very exciting line-up of industry leading speakers who will join us to discuss advertising effectiveness. 🤩 Thank you @KNelsonField, @Grace_Kite, @thetenzer, Kate Waters and Zeo Harkness!
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20 Oct 2020
Les did mention conducting sentiment analysis in the effweek video tbf. Used VW emission scandal example of lots of searches but vast majority negative = market share decline.
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15 Oct 2020
Great to see
@benessen
and Caroline Davison share their Ecoeffectiveness thinking at the @The_IPA #EffWeek. 2018 Grand Prix from Audi by
@BBHblacksheep produced 5.1 million tonnes of carbon - same emissions as the 43 million people of Uganda. Big Number. @PurposeDisrupt
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15 Oct 2020
Great stuff from @BinetLes yesterday during #effweek showing how share of search predicts SOM. We devised an approach to measure which fast-moving metrics are most predictive of marketing performance, and we find search is just one part of the puzzle.
acceleroconsulting.com/predi…
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15 Oct 2020
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14 Oct 2020
Thanks @thinkboxtv for an insightful session today. The upshot is brands need more flexibility. Activation campaigns require agility and shorter lead times -shorter AB deadlines! TV should be agile to entice more brands and increase share from current TV advertisers #effweek
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14 Oct 2020
There's still a chance to join our Group Head of Effectiveness @BinetLes sharing his latest research pointing to a direct correlation between share of search and share of market at #EffWeek. Register to the free presentation today at 15.15-15.45 BST. bit.ly/2SLJl51
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14 Oct 2020
Ahead of his #EffWeek session today @BinetLes discusses the potential 'predictive power' of share of search
marketingweek.com/share-of-s…
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12 Oct 2020
Join our Group Head of Effectiveness @BinetLes as he shares his latest research which points to a direct correlation between share of search and share of market at #EffWeek.
Register to the free presentation on Wednesday 14th October 15.15-15.45 BST. bit.ly/2SLJl51
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