Principal Analyst, Retail & E-commerce @ Insider Intelligence
Joined August 2008
- Tweets 155
- Following 470
- Followers 275
- Likes 40
4 Photos and videos
alipsman retweeted
22 Nov 2021
“Retail media is digital advertising’s third big wave” - new report by @alipsman, press release w/stats here: emarketer.com/newsroom/index… #ecommerce #retail #digitaladvertising #retailmedia
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alipsman retweeted
11 Feb 2021
In a global historic first, #ecommerce in #China will account for more than 50% of all #retail sales. For the first time anywhere, a majority of retail sales for an entire country will transact online.
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alipsman retweeted
24 Apr 2020
Having kids in your house in quarantine is like having malware on your computer.
You can still work but you're constantly burning resources in the background and every 45 minutes there's an emergency shutdown.
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2016: performance marketers
2018: growth marketers
2020: brand marketers
With each progression, the talent pool and the traditional quant-side of measure diminishes. But strength of brand will become a KPI that will determine the staying power of a digitally-native retailer.
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alipsman retweeted
13 Jun 2019
We've entered a new era in marketing.
The big digital advertising platforms are fairly priced now. Offline channels like television, billboards, and retail stores are growing fast again.
Innovation will shift towards top-of-funnel advertising.
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alipsman retweeted
30 May 2019
nope. i'm saying if the unintended byproduct of a little wastage associated with the (successful) attempt to get you to buy something at a very specific conversion cost is some branding, it's reasonable to assume some advertisers may be OK with that.
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alipsman retweeted
7 Jun 2018
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alipsman retweeted
17 Aug 2017
New blog: Which Global Content Categories are 'Mobile First'?
#mobile #DigitalMarketing
comscore.com/Insights/Blog/W…
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alipsman retweeted
20 Jun 2017
Thoughts from @alipsman & moi. "How Social Sharing is Disrupting Digital Advertising Models & Metrics" @comScore bit.ly/2sS3jzU
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alipsman retweeted
26 Apr 2017
Very excited for this news. It's time to move the industry forward! Proud of @comscore x.com/comScore/status/857189…
Just announced: We're offering free viewability measurement to clients around the globe. Learn more: cmsc.re/Pgv730bbyis
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alipsman retweeted
31 Mar 2017
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Be sure to check out the highlights from our brand new Cross-Platform Future in Focus report: slideshare.net/comScoremarco…
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hot off the presses... 70 pages of chart-filled goodness x.com/comScore/status/844565…
Just released: 2017 U.S. #CrossPlatform Future in Focus. Download it here: cmsc.re/jNLg30a7Iqf
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alipsman retweeted
3 Mar 2017
You, sir, are the King of Twitter. x.com/johndingell/status/837…
3 Mar 2017
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This article ran two days ago. Wtf What Would Happen If A Presenter Announced The Wrong Winner At The Oscars? huffingtonpost.com/entry/osc…
alipsman retweeted
14 Nov 2016
I love this post about Obama giving Trump a "first day of law school" experience. valadilenne.tumblr.com/post/…
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great report from our own Ben Martin & the rest of the team x.com/BenM_Digital/status/79…
26 Oct 2016
Excuse the self-indulgent share, but my latest @comScore report is live: 2016 Global Digital Future in Focus… comscore.com/Insights/Presen…
alipsman retweeted
19 Sep 2016
This is fabulous. x.com/jburnmurdoch/status/77…
19 Sep 2016
I'm calling this chart on great women tennis players "Steppy Graph", and I'm not even sorry ig.ft.com/sites/visual-histo…
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comScore 2016 US Mobile App Report now available for download, here's a preview cmsc.re/2Kjj304b4Uq @BenedictEvans @BenBajarin @asymco
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