Google Ads conversion strategist since 2004. Paid Search coaching, consulting, audits & reporting. Managing director of Paid Search Magic.
Joined February 2008
- Tweets 2,070
- Following 593
- Followers 2,074
- Likes 3,790
584 Photos and videos
18 Oct 2024
I'm not on X very often, so I haven't kept up with many changes. But why do I keep getting push notifications of deranged political takes from accounts I don't follow or visit?
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30 Jan 2023
ChatGPT just announced an upgrade for improved factuality and mathematical capabilities. I was so excited for a minute. Oh well.
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1 Feb 2023
ChatGPT prompts for paid search marketers that go way beyond ads and keywords. Stress-test assumptions, create a SWOT analysis, and so much more. #ppcchat
1 Feb 2023
ChatGPT for PPC marketers: 15 strategic prompts to use today via @amyppc searchengineland.com/chatgpt…
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Join @siliconvallaeys, @amyppc & @OnlineInference in 1 hour to learn:
- ChatGPT use cases for PPC
- Impact of AI tools on our jobs
- The future of Google, Bing, and overall PPC plus so much more
Link: youtube.com/watch?v=tmvVYtcm…
#ppcchat
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Amy Middleton Hebdon retweeted
25 Jan 2023
We talk about how ChatGPT can be used for #ppc with @amyppc and @OnlineInference. Join us live at 9am PT Wednesday and see ChatGPT in action. youtu.be/tmvVYtcmiJc
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14 Dec 2022
Find out why magnetic offers outperform account tweaks and scripts - and how you can create them for your campaigns!
14 Dec 2022
How to drive 10x more conversions with magnetic paid search offers via @amyppc searchengineland.com/drive-1…
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4 Oct 2022
Seriously looking forward to year's MeasureSummit, and excited to be on the same (virtual) stage with @SimoAhava @kristaseiden @CharlesFarina….Hear me talk about Create persuasive data stories with Google Data Studio - Get your Free Ticket bit.ly/msresummit
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Amy Middleton Hebdon retweeted
18 Jun 2022
So tired of "is x a ranking factor?". It's been such a long time since SEO was even remotely tactical. Folks need to stop looking for magic bullets & just need to get on with improving their stuff. Provide a better answer to your audience's queries. That's the only ranking factor
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4 May 2022
Pretty sure that someday we'll look back at the launch of P-Max as the point in my marketing origin story where I went from friendly terms with Google Ads to bitter antagonist.
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4 May 2022
We want to run Shopping Ads only on one account, but need to curate the products. Which requires an Asset Group. Which forces us into running video ads, which has an entirely different marketing objective.
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4 May 2022
For another client, they don't have a shopping feed OR video. So... we're 100% stuck running bad automated videos with creepy / off-brand music. WHY?!
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Amy Middleton Hebdon retweeted
20 Mar 2022
Revisiting my old notes from Schwartz - and pretty much sums up why most DTC advertising ‘hot takes’ are useless…
Change one variable and your solution doesn’t apply.
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11 Mar 2022
My first article in @sengineland!
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Amy Middleton Hebdon retweeted
2 Feb 2022
"Strategic work happens because someone starts thinking and working strategically, not because they're being told [or] asked to do it." - @jmspool
No one is likely to give you a seat at the "strategy" table, but you can pull up a chair and start working there.
#prodmgmt #ux
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Amy Middleton Hebdon retweeted
26 Jan 2022
Optimization score identifies potential opportunities to improve campaign performance based on 70 recs. Implementing bidding & budget recs, of course, may affect CPCs & performance results based on your goals. But the score itself doesn’t impact CPCs. I’ll pass this to the team.
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Amy Middleton Hebdon retweeted
29 Oct 2021
Improve your marketing insights with this fully automated Google Ads pacing dashboard. Track KPI and spend goals from a free, customizable Data Studio template. via @amyppc: searchenginejournal.com/goog…
#Google #HeyGoogle @Google #PPC #PaidSearch #SEM #SEO
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Amy Middleton Hebdon retweeted
7 Oct 2021
Our tiny human brains can't understand compounding.
This picture of rice doubling might help:
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24 Sep 2021
Hey @googleads, tell us more about advances in broad match relevance paired with Smart Bidding. #ppcchat
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15 Sep 2021
All my Google Data Studio reports are wiped out on every account (unique login) I've checked so far. Is this a glitch? @googleanalytics #googledatastudio
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