A quick tl;dr of how I got into flooring software, how I know
@BillAckman has the best floors in America, and how we sold for $200M to PE.
In 2013 I started my career at Google where I met my co-founder
@danielppratt.
In 2015 we joined
@techstars Boulder and launched AdHawk, which was basically TurboTax for digital ads built by two non-technical founders.
We raised from
@ZelkovaVC,
@fcollective,
@EntreeCap @tjmahony the
@BillAckman family office, and other great investors and grew to $10M ARR.
Side note - Bill gave me a personal tour of his home so I could see his floors. He is a great guy with even better floors.
In 2019 we realized that ~30% of our customers were flooring retailers and the unit economics were significantly better than our horizontal business. 90% GRR and 100% NRR.
All of those customers came through a channel partner called FloorForce (managed by
@badcontentbiebs) that built websites for flooring retailers.
So we acquired FloorForce and pivoted fully into flooring software. Our ARR went from $10M to $3M overnight and we had to make some really tough team decisions.
In 2021 we grew to 12M ARR and raised $60M from
@PSG_equity.
Over the next few years we rolled up 8 companies and became the website, CRM, ERP and payments platform for more than 4,000 flooring retailers.
In 2024 we hit $30M ARR with 92% GRR and 105% NRR.
And that December we sold to Cyncly, a home services ERP owned by PE funds including TA Associates and Genstar.
I learned a lot about building a venture backed business, then a growth equity roll up, and then becoming part of a larger PE platform.
I'm learning every day, but none of this happens without our incredible team and our board.
@dafrankel @ralphfolz @PSG_equity @aeyal1 @DaveBalter