ALT NEW AGEING PAPER JUST PUBLISHED - FREE ACCESS FOR 50 DAYS Fan, X., Buhalis, D., Tsai, Y.R, 2026, Senior customer value co-creation: Transforming social contact to social inclusion and subjective well-being, International Journal of Hospitality Management Volume 137, August 2026, 104671 https://doi.org/10.1016/j.ijhm.2026.104671 Abstract: Participating in hospitality services can enhance older customers’ experience, however, what constitutes older customers’ values co-created through social contact in services and how these values could influence their social inclusion and well-being remain unexplored. A mixed methods approach with three studies established multidimensional measurements of senior customers’ value co-creation, namely, utilitarian, social and service aspects. Studies also illustrated that social contact positively related to all three aspects of value co-creation. Service value and social value, along with social inclusion, sequentially mediated the effect of social con

ALT JOIN US TOMORROW IN LONDON - few remaining places Smart and Regenerative Tourism & Hospitality Competitiveness in the AI Era BOURNEMOUTH UNIVERSITY INTERNATIONAL CENTRE FOR TOURISM AND HOSPITALITY RESEARCH / CENTRAL LONDON ALLIANCE / BLUE ORCHID FRIDAY 27th MARCH 2026 - 1300-1900 Royal Suite, Blue Orchid Tower Hill, 100 Minories, London, EC3N 1JY, United Kingdom Chairs: Professor Dimitrios Buhalis and Tony Matharu FREE event – by invitation only - REGISTER ON https://www.eventbrite.co.uk/e/smart-and-regenerative-tourism-hospitality-competitiveness-in-the-ai-era-tickets-1982357417399