The dominant story about AI and the American workforce is one of displacement — jobs automated away, call centers replaced by chatbots. Petaluma Creamery tells a different story.
Fortune reports on how AI agents are saving California’s favorite cheese:
fortune.com/2026/05/15/petal…
Who moved my cheese? 🧀 🥛🧴Agentforce rebuilt Petaluma Creamery ops — orders, routing, farm-to-shelf traceability. Now 300 accounts. $10M target next year. $200-300M ahead. Larry Peter said it best: "There's a good chance this place wouldn't exist anymore without it." This is Agentforce! 🚀 ❤️🥛🧀🧴
fortune.com/2026/05/15/petal…
A 100-year-old creamery… running an agentic AI playbook? #sponsored
At @Salesforce TDX, I spoke with Petaluma Creamery’s CEO about what happens when a small team is equipped with the right tools and solves the right problems.
Not what most people expect.
🔗 Full interview → linkedin.com/posts/kozyrkov_…#SalesforcePartner
🎉 Cue the confetti!
Huge congrats to Sarah Morton and @Sally_ElGhoul for receiving the Golden Hoodies at #TDX26.
Well deserved. 👏
Welcome to #LifeWithGoldie. 🤩
Petaluma Creamery faced a critical turning point in 2022, when high overhead and pandemic challenges forced a complete shutdown.
The recovery did not come from adding more cows, but from transitioning to a lean, AI-driven operation with Salesforce.
sforce.co/3MxM95m
How can small businesses punch above their weight and compete with larger players? For Daniel Peter, CTO of Petaluma Creamery, the answer is agentic AI. See how the century-old company gets its edge:
sforce.co/47lNNxf
The Agentic Enterprise is here and #DF25 was the inflection point.
@danieljpeter, CTO of @PCreamery, shares the power of Data Cloud to answer to boost efficiency & CX.
Learn more in the Dreamforce Live Blog. sforce.co/4n8ZSvG
Catching agentic development vibes 😎
Watching the @SalesforceDevs keynote at #DF25 with the OG Mr buttonclick himself @MikeGerholdt!
Such incredible new tools for Developers to create the future of business apps on the @Salesforce platform.
The agentic enterprise revolution is in full effect!
It’s @thatstokes announcing Agentforce Vibes at #df25.
Creating an app is as easy as telling the agent what to build in natural language. It writes the code and “everything else” for you!
💙 One last Tahoe Dreamin’.
Since 2016, this community event has brought #AwesomeAdmins together to learn, connect, and get inspired.
Thank you for the magic.
ALT Three smiling attendees pose for a selfie in front of a Tahoe Dreamin’ step-and-repeat banner. They are wearing conference badges and lanyards, and one has a Salesforce logo on her shirt.
ALT A large group of people mingle outdoors under string lights at a Tahoe Dreamin’ evening social event. Attendees are chatting, wearing warm layers, and gathered around tables and heat lamps.
ALT An attendee gives a presentation from a podium in a conference room at Tahoe Dreamin’. The audience is seated, facing a screen that displays a slide titled "Transform" with Salesforce-related content.
ALT A group of attendees wearing blue and white Tahoe Dreamin’ baseball jerseys pose together in front of the event’s branded backdrop. Everyone is smiling, and the atmosphere is celebratory.
Introducing Agentforce 2dx—the newest version of our digital labor platform.
🚀 Embed agentic AI into any app, workflow, or process
🔧 Deploy fast with low- and pro-code tools in AgentforceDX
🆓 Build agents for free in Developer Edition
More: sforce.co/3XvLTpU#TDX25
📣 Introducing the new @Salesforce#Developer Edition, now with Agentforce and Data Cloud.
🤖Explore building AI agents and harmonizing your data in your new, full-featured Salesforce environment that doesn't expire with use.
Sign up for your free Developer Edition today: sforce.co/41FRufz
About to talk about how the Petaluma Creamery is doing more with less using Salesforce to relaunch! Come see us and try some cheese Moscone West keynote L3 happening now 🧀 #DF24