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malcolm poynton @e1even5ive

Global Chief Creative Officer, Cheil Worldwide

Joined February 2009
  • Tweets 5,944
  • Following 782
  • Followers 1,038
502 Photos and videos
It’s about time we stopped watching the same movie over and over and put our heads together to find ways to change the story. campaignlive.co.uk/article/b… via @campaignmag

Brands must hold big tech to account for climate impact

campaignlive.co.uk
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Thnx @LBBOnline for the spotlight on @LIA x @Cheil_Worldwide #CreativeLIAisons #FieldTrip aka Brands are not what you think lbbonline.com/news/a-ride-on…

A Ride on Malcolm Poynton’s Magic (Mountain) Schoolbus | LBBOnline

Little Black Book, 2024’s Creative LIAisons attendees were guided through a screen-free desert art experience just outside of Las Vegas – the Cheil CCO explains why to LBB’s Alex Reeves

lbbonline.com
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Huge congrats team ⁦@Cheil_Worldwide⁩ A huge week ⁦@_MADSTARS⁩ #2024 Grt to see more work that works winning industry recognition Congrats @JTBC ⁦@SamsungMobile⁩ @Kundal ⁦@Blizzard_Ent⁩ @SaveTheChildren Hk #Innovation #Direct #Mobile #ThisStuffMatters
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#Olympics #3X3 #Gold Every shot counts #ShotControl helps #Netherlands beat #France on the buzzer making this @CheilWorldwide x @Samsung Netherlands’ third successful Olympic partnership innovating what’s possible with mobile tech to improve performance #Mobile #AI #Innovation #SmartSuit #FastFrame #ShotControl #ThisStuffMatters
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#ShotControl from @Cheil_Worldwide #Benelux x @SamsungMobile is changing the game for #Dutch #3X3 #Basketball team, building on previous #Olympics successes #SmartSuit #FastFrame Congrats team #Data #Innovation #AI #Mobile #ThisStuffMatters Thnx @LBBOnline for the spotlight. Samsung's ShotControl AI Tool Gives Dutch 3x3 Basketball Team an Olympic Edge lbbonline.com/news/samsungs-…
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Congrats to @Iris Germany for freshening up the #IT #B2B space with ‘Designed for You. Not for the Hype’ @RohdeSchwarz ESSENTIALS roastbrief.us/iris-germany-l…

Iris Germany Leads Ground-Breaking Campaign: ‘Designed for You. Not for the Hype’ for the Rohde &...

Munich, Germany – 7th June 2024 – Iris Germany, the global creative agency behind the innovative new campaign for Rohde &

roastbrief.us
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Congrats team @Cheil_Worldwide #Seoul #Dubai x @SamsungMobile @Cannes_Lions Hacking iPhones to sell Galaxy Fold #Direct #Mobile #innovation #IdeasThatMove
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Massive congrats Cheil Worldwide #Spain x Samsung España #Gold #Silver @CannesLions #Design #UX #HealthWellness #Tech #Mobile #Innovation #ThisStuffMatters #IdeasThatMove
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Massive congrats team @Cheil_Worldwide #Spain x @SamsungEspana Thnx @TheClios #Health jury Thnx also LBBonline - Little Black Book #Impulse #ThisStuffMatters #IdeasThatMove #Mobile #Innovation #AI lbbonline.com/news/cheil-wor…

Cheil Worldwide Scoops Clio Grand for Innovation with Impulse AI app at Clio Health Awards |...

Little Black Book, Cheil Worldwide Seoul also won Silver and Bronze Clio awards for Korea’s leading beauty brand, Kundal

lbbonline.com
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Massive, grand congrats ⁦@Cheil_Worldwide⁩ #Spain x ⁦@SamsungEspana⁩ #ClioGrand #Innovation #Health Gratitude to ⁦@The_Clios⁩ jury for recognising this medically endorsed leap for Speech Therapy #Impulse #Innovation #Mobile #AI #IdeasThatMove #ThisStuffMatters
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Fun fact ⁦@adage⁩ #CannesContenders ⁦@CheilWorldwide⁩ has more nominations than all other global networks. Shout out to @JavierCampopiano #ArtOfHack @NatalieLam #TryGalaxyFoldExperience @ShuHung #FlipPark #PinkGlove Here’s to the jury agreeing adage.com/article/special-re…

Cannes predictions—top creatives pick 45 campaigns to win Lions in France

A pair of Super Bowl campaigns and Marcel’s ‘WoMen’s Football’ film are among the front-runners this year.

adage.com
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#Creativity x #AI - Korean marketers' Qs answered via #ThinkWithGoogle #MeetTheLeaders Thnx #GoogleKR for the interview. Thnx #AI for the translation. If you’re having trouble reading this, might be time to use #AI to translate to your native language. Enjoy. #IdeasThatMove @Cheil_Worldwide 글로벌 최고 크리에이티브 책임자가 말하는 AI와 크리에이티브의 미래 @ThinkWithGoogle thinkwithgoogle.com/intl/ko-…글로벌-최고-크리에이티브-책임자가-말하는-ai와-크리에이티브의-미래-meet-the-leaders-⑤-말콤-포인튼-제일기획-cco
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“It’s like putting Geoffrey Rush in The King’s Speech movie on my wrist to guide my speech” - hearing this feedback during testing of #Impulse put a smile on our faces. Being the only agency to win x2 #GrandPrix at #ElSol, both for #Impulse, only made it bigger. Multiple wins for the witty, uber-effective #commerce #promo #TheArtOfHack was icing on the cake. Massive congrats team @CheilWorldwide #Spain x @SamsungEspana #AI #Mobile #Innovation #Commerce #Direct #IdeasThatMove #ThisStuffMatters lbbonline.com/news/cheil-wor…
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The power of sound is so over-looked. ⁦@Cheil_Worldwide⁩ #HongKong turn it up with #SaveTheChildren & #DolbyAtmos to break the silence on HK’s OTT level of violence toward children. Thnx @NYFestivals for recognising this amazing use of sound #IdeasThatMove #ThisStuffMatters
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Massive congrats team ⁦@Cheil_Worldwide⁩ #Spain #Seoul ⁦@SamsungEspana⁩ #Impulse @Kundal #PinkGlove Thnx ⁦@The_Clios⁩ #Health jury for the recognition #SpeechTherapy #BreastCancer #Mobile #Innovation #Direct #IdeasThatMove #ThisStuffMatters
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⁦@Cheil_Worldwide⁩ ⁦@dandad⁩ Huge congrats team #Seoul #Spain #Dubai #BMB & our clients ⁦@SamsungMobile⁩ @SamsungElectronics ⁦@SamsungDSGlobal⁩ ⁦@SamsungEspana⁩ ⁦@BreastCancerNow⁩ #Mobile #Commerce #Innovation #Social #Direct #Health #Wellbeing
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⁦@dandad⁩ awards tonight, SouthBank Centre London. Follow the link to get tickets bit.ly/3WRBLYR
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⁦@dandad⁩ judging is under way. Good luck to all that entered the toughest ad show on earth.
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Quintuple congrats ⁦@Cheil_Worldwide⁩ #Dubai #Seoul #Spain ⁦⁦@TheOneClub⁩ #OneShow #TryGalaxyFoldExperience #Unfear #SamsungMobile #Innovation #AI #Mobile #IdeasThatMove #ThisStuffMatters
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💯 but for another reason - Gen Z use TikTok for search, not browsers! It’s the End of Google Search As We Know It | WIRED wired.com/story/google-io-en…

It’s the End of Google Search As We Know It

Google is rethinking its most iconic and lucrative product by adding new AI features to search. One expert tells WIRED it’s “a change in the world order.”

wired.com
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