Building health-focused consumer brands

Joined June 2014
51 Photos and videos
Pinned Tweet
11 Jul 2025
Fijn weekend
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Auke-Jan retweeted
I NEVER turn off a losing ad. I don't care if that ad has 0.8 roas. If it gets a lot of spend has >80% new visitor %, it's a winning ad. These ads let me 2x, 3x the budget quickly and scale fast. Meanwhile MOF & BOF targeted creatives convert like crazy and balance the account's roas. I will never stop preaching this until all of ecom twitter does this. Look at your account from a funnel's perspective.
"My ad gets a lot of spend but isn't converting, what's going on?" Had this exact conversation 3 times last week. Hint: It's not a Meta problem. You're actually way closer to a winner than you think. Here's what that ad is telling you and how to turn it into a winner:
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Never mind, this tool is insane I slept too long on it.
Are there people using Wispr Flow? Is it worth it? Want to use it for script writing etc. (also in Dutch)
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Are there people using Wispr Flow? Is it worth it? Want to use it for script writing etc. (also in Dutch)
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Auke-Jan retweeted
Podcast format is ABSOLUTELY crushing for us in the ad account. Targets all demographics, everybody listens to podcasts. Like & Retweet to get our Swipe File (Must be following otherwise no DM)
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Best tool to find/spy best performing advertorials for Taboola etc.
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Issue is still ongoing, none or the Ai videos are allowed to spend above €200 or get rejected.
Are there more people where after for example €2500 spend their Meta ads gets this error and if duplicated its rejected with no reason at all? Both were very good peforming, how can this happen?
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Auke-Jan retweeted
Are there more people where after for example €2500 spend their Meta ads gets this error and if duplicated its rejected with no reason at all? Both were very good peforming, how can this happen?
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joined EB from @cjfeth lets see! 🚀
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Brand with the best listicle video ads? 3 reasons why ..x 3 signs..x etc.
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Creatieve strategists: How do you come up with new concepts to test weekly? See other brands, scroll organic on social media?
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wtf is this shit? real momentum killer
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anyone the solution..?
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Auke-Jan retweeted
Giving away free 1:1 advisory calls to 2 people. Normally €1,500/hr. I’ll audit your brand and I’ll tell you exactly where the money is leaking. Why listen to me: • €15M/yr brand • In ecom since 2018 Like RT comment “Advisory” Must follow. Picking 2 winners in 3 days.
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Best FFC from China> USA ? for our new brand (so no MOQ)
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Auke-Jan retweeted
I can’t get this Grüns deal out of my head. Everyone focuses on the exit but I think what really matters is the acquisition on the other side. I don’t think there is any better vertical in the world to invest in right now than a subscription-based consumables brand. I’ll tell you why… Ai is clearly the future. But I don’t think the play is building an Ai company. My theory is that every Ai company will eventually get replaced by Ai. However, do you know what will never get replaced by Ai? Physical products. There is a massive misconception that ecom is a digital business. It is not. Go visit your supplier in China & tell him you run an online business. He will punch you in the face. SaaS is an online business. Ecom is not. Ecom is a physical business model operated remotely. The benefit for ecom operators is that ai tools are designed FOR US - not against us. I honestly can’t think of many other businesses models where this is the case. So, what is the biggest threat to ecom? I think it’s probably 3D printers. But i’ll tell you what 3D printers won’t be able to do (for a very long time at least) - print health products. For example, let’s say you’re selling electrolytes. You can’t just magically print a sachet with a dozen different ingredients. In addition to this - I think health & beauty are the two industries that are just going to keep on growing. - Health is only going to grow in size because people are aging with smartphones & access to information. This has never happened before. Everyone will be researching why certain changes are happening to them, thus pushing people down funnels. - Beauty is only going to grow because ai is going to make people feel uglier than ever before. Ai generates people more attractive than anyone you will ever see in your life. Think about how that will affect beauty standards in society - it’s a trillion dollar opportunity. So, if you want to build a $1bn business. I think if you look at the way the world is shaping up, it’s undeniable that a health-based DTC subscription brand is the play. All the macro factors are in your favour. You just need to make sure you optimize for these three things: - Build an incredible product Ai will soon kill your conversion rates if your product can be debunked - Nail your positioning (op) Ai will make building a brand easier. Why should customers choose yours? - Distribution-max Your advantage in ecom will always be your ability to compound attention that converts. Once you understand all this, you start to realize why ecom is the best mode to scale to a $1bn exit. If you are building in the ecom industry - I hope you appreciate how blessed we actually are. In a world full of doom & gloom, I can’t believe how bullish this industry is right now. It’s a generational opportunity. GOOD LUCK & HAPPY SCALING.
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Auke-Jan retweeted
Me when I catch Zuck after spending 80% of my daily budget overnight
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Someone familiar with this?
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What brand runs the best advertorials? Can be all niches preferably supplements Proven structures
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