@formation_ai profile picture
Formation @formation_ai

Formation is the global leader in developing scalable solutions for individualized offers.

Joined June 2016
  • Tweets 1,407
  • Following 1,144
  • Followers 464
89 Photos and videos
Pinned Tweet
Formation@formation_ai
20 Jan 2022
📣 Psst… Something Big is Coming Soon! We'll be announcing a special launch on January 25th. What is it? We’ll be sharing industry secrets to unlock the future of #customerloyalty for the digital consumer. Make sure you check back in next week to learn more!
3
Don’t forget to join us tomorrow as @Loyalty360s, Mark Johnson hosts our own Andrew Neilson to discuss how dynamic and multi-step offers can help drive customer engagement and loyalty. Sign up now or to receive the recording after the live event ➡️ ow.ly/13yc50HQ7ys
2
We’re excited to team up with @loyalty360 for a #customerloyalty conversation We’ll cover ✅How multi-step offers can increase sales ✅How gamification deepens customer relationships ✅Best practices for implementing multi-step offers Join us ➡️ ow.ly/VeUT50HQ7iU
2
1
This morning, @Loyalty360 interviewed Formation CEO, Christian Selchau-Hansen, to discuss their perspectives on modern customer loyalty & customer experience. Click the link to watch & join the conversation by leaving your views on #customerloyalty below 👇youtube.com/watch?v=i7lEdslD…
1
One thing we know for sure is #loyaltyprograms are evolving very quickly. 🏎 We took a drive down memory lane to take a look at how @SEPHORA's Loyalty program has been able to stand the test of time. #10YearChallenge #CustomerExperience #CustomerLoyalty #personalization
Formation retweeted
Forbes Communications Council@ForbesCommCncl
10 Jan 2022
Has Your Marketing Org Started Its AI Journey Yet? hubs.li/Q011K5Hf0 Written by Christian Selchau-Hansen of @formation_ai
1
1
How is your brand building personalized experiences for your consumer in 2022? 80% of consumers are more likely to make a purchase when a company provides a personalized experience. bit.ly/3E2Y3Ka #CustomerExperience #Personalization #CX #Loyalty
Formation retweeted
Boston Consulting Group
@BCG
5 Jan 2022
AI is becoming an essential innovation for companies to meet today's challenges and prepare for tomorrow's certainties. Here are six steps to successfully integrate #AI into your digital transformation. #BCGExecPerspectives on.bcg.com/3E2x9SN
12
15
#Personalization can lead to revenue growth of up to 10%, an amount that is 2 -3x higher than those that rely on segmentation alone. #AI and #ML combine to eliminate the manual processes and automate offer creation and execution on a 1:1 level. bit.ly/31AvKpv

1
Formation retweeted
Bospar PR@BosparPR
27 Oct 2021
[Client News] A survey by @formation_ai found that 41% of American consumers expect a more personalized in-store experience. "Retailers need to think beyond simple mass discounts," suggests Formation's Christian Selchau-Hansen. @retexperience shares more. bit.ly/3GsPbzP
3
2
Formation retweeted
Brian E. Thomas
@DivergentCIO
25 Oct 2021
How to Fix an Outdated Loyalty Program buff.ly/3unswzx #CX #CustomerExperience #Consumers #Loyalty #LoyaltyPrograms #MachineLearning #Analytics #BigData #AI #EmergingTech #Vision #Coruzant #CTO @formation_ai
1
1
Formation retweeted
BCG X
@bcgx_
22 Oct 2021
How do brands win in the era of hyper-personalization? Mark your calendars 🗓️ ! Our #BCGDVBuilt venture @Formation_ai is hosting a virtual master class with @Forrester on building a personalization tech stack for the modern loyalty era on November 3rd: bit.ly/3GeuFmE
Formation is hosting a virtual master class with Forrester on building a personalization tech stack for the modern loyalty era

ALT Formation is hosting a virtual master class with Forrester on building a personalization tech stack for the modern loyalty era
1
1
It takes more than an offer to get customers to commit these days. Customers are willing to provide data in exchange for value, but how do you offer everyone individualized value? Interested? Join our upcoming #Loyalty Masterclass with @Forrester, 11/3. bit.ly/3G38DDi
How deep is your customer engagement? Consumers today have different buying habits compared to even just 2 years ago. Modern buyers base their loyalty on the value your brand can offer them. RSVP today to learn how to build your personalization stack. bit.ly/3DXQR2x
"Word-of-mouth is powerful, trusted, and cheap." — Martin Lindstrom The quote has proven to be true time and time again. To regain bragging rights, we recommend sprucing up your marketing efforts. bit.ly/3iUni9N #Marketing #BrandLoyalty #Promotion
The concept of one-to-one marketing has been around for over 14 years. And in the year 2021, it's becoming a necessary component of many marketing strategies, but what's the hold-up? bit.ly/3oSJQf2 #Personalization #OnetoOneMarketing #CustomerLoyalty
Thank you to all who joined us last week as we unpacked why #personalization is broken. If you weren't able to make it, no worries— Click the link to catch it on demand! bit.ly/3CT4BL8 #BrandLoyalty #CustomerRetention
1
1
Have you signed up for tomorrow's session on why personalization is broken?? Be a part of the discussion around what techniques will actually drive customer value and retention. bit.ly/3yTmqaL #CustomerLoyalty #Personalization #LoyaltyPrograms
It's clear what we define as "personalization" needs a makeover — because 45% of consumers are deleting over half of the offers they receive. Join us for a 30-minute session, September 24th, 10 am PT / 1 pm ET to discover how to improve it for your brand. #BrandLoyalty #Offer
Companies were under the impression that personalization alone was enough to drive #brandloyalty. Though the shut down of a #personalization vendor came as a shock, it affirmed what we've believed all along. Read More --> bit.ly/3zRJec6 #CustomerRetention
Load more