Leads. Donations. Sales. Stock Price. Employee satisfaction. Staff retention. You know. Real Impact. Public relations can impact metrics that matter. But showcasing that in one page is hard. We want to try and change that... Introducing a new free tool CoverageImpact.com

Love @coveragebook to make a "brag book" of ALL the coverage garnered this year for each client. They love it, too! (And no, they don't pay me to say that.) #PRTips

Got a coverage report with millions (or billions!) of eyeballs? 👀 Wait—read this before you hit send! resolution.coveragebook.com/…

Just shipped some pretty sweet updates to our CoverageImpact free tool project. 1. You can now graph data by day/week/month. Some of those longer term examples were looking pretty mad with daily as the only option. Fixed now. 2. The support for coverage data imported from the likes of Cision, MuckRack, Meltwater, Buzzsumo, Critical Mention etc is so so much better. Just download your data in CSV format from these tools (and many more) and upload into CoverageImpact. We strip out everything apart from the date published data to create your coverage time-line. Then you can layer on impact data. More to come.... #prmeasurement #publicrelations

A couple of weeks ago I posted 50 tools and websites that are INVALUABLE to digital PRs 💡 I've expanded this list to SIXTY (paid for and free) tools/websites and included descriptions of each in my latest blog post ⬇ digitaloft.co.uk/digital-pr-…

🎉 "That is so awesome. I didn’t even know this Coverage Vault feature existed!" Learn how the hidden gem of @CoverageBook can help plan PR campaigns 📊✨ resolution.coveragebook.com/…

50 tools and websites which are invaluable to digital PRs!! I’ve split them into the following categories: 🔗Outreach 📊Reporting 💡Ideation 🔢Data collection 💌Newsletters

Does your coverage correlate with a metric CEO's and decision makers care about? I'd love to see more PR professionals attempting to show the impact of their work over time. Looking beyond reporting on just audience numbers, article level views, DA and links. Watch @ginidietrich talk through our new free tool that helps you to try this yourself. loom.com/share/51bdb6855d314…

Why would someone make a simple thing, complex, on purpose? 1. Consulting $$$ — if it's not inscrutable, I couldn’t charge all this money. 2. Looking Smart — if I'm the "expert,” everyone else MUST be doing it wrong, so I have something to say. Beware artificial complexity.

TOMORROW-6/6 @ noon ET- join @garydpreston of @coveragebook & me as we discuss measurement in PR & comms. If just the thought of trying to measure the value of your PR efforts causes you to panic, you'll want to tune in. Join live-or catch the replay: youtube.com/live/8UU7SWH2Z1A…

Looking forward to this. It's 6th June tomorrow at noon ET.

Looking for a Rubyist (probably mid-level) to do four/six weeks of CSV parsing & importing work, starting ASAP, on a Rails project at CoverageBook. Email andy@coveragebook.com with an intro paragraph, one-page CV & your day rate.

On the next PR Explored, guest @garydpreston, founder & CEO of @coveragebook, will join me to discuss what can be a challenge for public relations pros - measurement. Stop by June 6 at noon Eastern to join us live-or listen to the replay at your leisure: youtube.com/@PRisUs/streams

When you do PR, it’s not about paying for ​MORE tools but the​ RIGHT tools. Some of the tools I believe in that I mentioned in my new book, 𝐁2𝐁 𝐏𝐑 𝐓𝐡𝐚𝐭 𝐆𝐞𝐭𝐬 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: 1/4 #B2BPRBook

Thank you so much, Gary!! My clients are always wow'ed when I send them a CoverageBook summary 😊

I'm not one for STS (shiny tool syndrome) but I will say - clients LOVE @coveragebook reports. That's one tool that's worth it. #PRTips

Proving PR’s impact: New study finds most PR pros can't prove their work helps their business or client (@coveragebook research) hubs.ly/Q02mXKTd0 #PR #MeasurePR #PRimpact #PRROI

It really is a great way to help people understand ridiculous metrics.

Lots of cool advice and posts about why PR pros should start thinking about communicating the impact of their work. i.e. linking it to leads, sales, traffic, search trends etc. I don't think anybody would disagree. But expert advice is super light on how to actually communicate this to clients / stakeholders. I think a good first step is some kind of over time graph. A "so what" one pager. As in..... 1. Here is when we started the work. Here are some outputs over time. Maybe when the coverage landed. 2. Here is the "impact" line you are interested in. Here is how it looked before the campaign went live. And here is what happened to it after. This is a massive over simplification so don't beat me up Marketing Mixed Modelling nerds. This is all about encouraging PR pros to take a good step here. I made this graph image using a free tool we put out a few weeks ago. If you have a list of coverage with dates on it. You can go play! :) Will add a link in the comments later.

"Now it is early days, but I think we are looking at a reach of potentially.......12 BILLION eyeballs." Was overjoyed to hear that experts like @stuartbruce use this bit of our video in #PRmeasurement training classes :)