The PR Futurist | Purposeful Relations: AI, technology, data, measurement for PR, communications and corporate affairs | SBA: risk and crisis comms consultancy
Joined January 2007
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2,719 Photos and videos
Pinned Tweet
19 Sep 2023
Never thought the day would come and still hoping it won't as XTwitter still works better for me than the alternatives. However, as insurance I'd advise you to follow me on the others and I'll follow you back. All the links on my personal website. stuartbruce.info/#:~:text=NE…
ALT Screen grab of my handles on Bluesky, Mastodon, Threads and LinkedIn.
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Stuart Bruce | The PR Futurist 💡 retweeted
Tonight’s update: we’re upping our game on the poster wars! 😂
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Stuart Bruce | The PR Futurist 💡 retweeted
Jun 12
Delighted that @LNER’s podcast Routes won two Corporate Content Awards last night - including Gold for Best Use of Audio and Podcasts.
You can find Routes wherever you get your podcasts - or scan the QR code at your seat on an LNER train.
ALT The actual award for Routes with Corporate Content Awards 2026 written on it.
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Stuart Bruce | The PR Futurist 💡 retweeted
Jun 11
Brian May wrote “Who Wants to Live Forever” after seeing the scene where Connor MacLeod watches his wife grow old while he remains unchanged in HIGHLANDER (1986). That heartbreak became one of Queen’s greatest songs.
Jun 10
Best song that only appears in the movie?
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Stuart Bruce | The PR Futurist 💡 retweeted
Jun 12
🚨 NEW: Andy Burnham says he is "not squeamish" about cutting welfare spending
He says he wants to get more people into work through a ten-year plan which will also increase defence spending
[@thetimes]
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Stuart Bruce | The PR Futurist 💡 retweeted
Jun 12
If it is true that the incredible Kevin Sinfield is to be knighted, then that truly is the best news I’ve heard in a long time and starts to restore my faith in the honours system. 🙌🏻
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We need to be clear that investing in defence should also be part of reindustrialisation which is one of the policies @AndyBurnhamGM talks about. Lots of great UK defence companies.
Jun 11
We owe those who serve the UK the kit to do the job and the loyalty to stand by them when it's done. We are failing on both.
I’ve spent my whole time in government making that case. Number 10 will not listen, so I am resigning as Minister for the Armed Forces.
Letter to the PM below.🫡🫡🫡⬇️⬇️
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And retain the two child benefit cap. Starmer preferred to give in to a minority of vocal backbenchers to save his own job, rather than fund the UK's defence.
Jun 11
You do not need to cut schools and hospitals to pay for defence. To suggest so is disingenuous.
Politics is about taking difficult decisions but some are easier than others. Nearly 1,000 people a day are signing on to health and disability benefits that, for many, will make their lives worse. Before the pandemic, 2.8 million working-age people claimed these benefits. It’s now 4.5 million.
Through secondary legislation, government could pull an emergency handbrake on welfare spending today, reducing the bill (and investing in support that actually helps people) and ultimately freeing up resources for what should be its number one priority: keeping our country safe.
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Judging by how many I met last Sunday this could well work.
On the train to ‘Little Westminster’/Makerfield and wonder maybe rather than moving Parliament/Civil Service/media/think tankers to a single new non-London location we just need a series of high stakes by-elections that create a rotating version of the EU’s Strasbourg Parliament
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Stuart Bruce | The PR Futurist 💡 retweeted
Jun 8
Good to have a candidate who proudly stands on his record!
Great response in Makerfield I think there has definitely been a Question Time effect making up people’s minds.
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Stuart Bruce | The PR Futurist 💡 retweeted
Andy Burnham answers the internet’s burning questions…👀
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I have zero interest in football, ballet or yoga. But I am certain @AndyBurnhamGM 's passion for football is genuine. Unlike this performative nonsense about ballet and yoga.
Jun 6
Whatever changes in No 10 race, we’re still gonna be subjected to performative footballing PMs..,, is there anyone in the race who could chat about yoga or ballet or other spare-time pursuit for variety?
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Stuart Bruce | The PR Futurist 💡 retweeted
Whoever this is, we’d appreciate your help on the 19th of June as we’ll have about 650 stakes to take down, but could you give it a rest for now 👍
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Stuart Bruce | The PR Futurist 💡 retweeted
For us 🍻
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Sympathetic to reversing the disastrous NI rise for employers shows @AndyBurnhamGM understands business and growing the economy.
EXCL: Andy Burnham’s first broadcast interview since confirming he’d join any potential Labour leadership contest
• is ‘sympathetic’ to reversing the gov’s NI rise for employers
• asked why he believes he’d be a better PM than Keir Starmer says ‘I’m not getting into that’
• bringing utilities under ‘strong public control’ cld mean ‘much tougher regulation OR public ownership’
• asked multiple times *how* he wld pay for bringing energy, water, housing, transport into public control, says ‘You do it over a long period of time’
• asked abt the fiscal rules says, ‘'I know what the fiscal rules are ...we will set out a plan that is within those rules'
Interview across the BBC soon..
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💯 Only the privileged think a holiday in their own country is a staycation. A staycation by definition means STAYing at home not GOing away.
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Irony of this post is I couldn't see the picture... because I was on the train.
Jun 3
Phone signal on trains not good enough most of the time, research says bbc.in/4uchMkA
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Love this part of the @LNER East Coast line between Edinburgh and Berwick. Made better by the usual excellent customer service. Enjoying LNER's own Hop on Board ale. If only every journey could be like this.
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I've a comment piece in today's PRWeek (£) on @AndyBurnhamGM's excellent communication skills.
sbpr.cc/3dyC6
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Stuart Bruce | The PR Futurist 💡 retweeted
Microsoft Loop has quickly become one of the most useful collaboration tools inside Microsoft 365, especially for teams working across projects, meetings, and shared workflows.
In this video, I’m sharing 5 Loop components that can make teamwork much easier:
📌 Task Lists
📌 Voting Tables
📌 Canvas Boards
📌 Q&A Sections
📌 Table of Contents
These features help teams stay organized, collaborate in real time, and keep information moving without endless email threads or scattered notes.
#SharePoint #Microsoft365
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The UK's productivity is f****d because of s**t Internet access. Trying to get up to speed on Microsoft's AI announcements at Build, but virtually no connectivity on train between Leeds and Edinburgh. Doesn't matter how good AI is if we can't use it or anyhing that needs cloud.
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