Media guy at @GroupM. Enjoy a good conversation over a nice meal and a stiff drink.
Joined April 2011
- Tweets 7,846
- Following 1,510
- Followers 1,283
- Likes 7,327
356 Photos and videos
Pinned Tweet
5 Mar 2023
Ugh, on a Sunday. But I've had a coffee so here we go. Attribution broadly describes analytics approaches to giving credit to an advertising source (channel, publisher, etc) for generating an action (visit, conversion, etc). 1/7
5 Mar 2023
I'm confused : everybody is talking about the death of attribution but it seems like Data Clean Rooms operated by Google, Facebook and the likes are making it possible again (with greater accuracy)... thoughts @hammer_mt @monferran @humanpropensity What am I missing ?
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Jun 3
Toy Story 5 is going all out. Buzz looks great.
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May 23
I was there. What a moment. "Everything will be party" - Lyoto Machida
May23.2009
17 years ago today,
Lyoto Machida knocked out Rashad Evans to become the UFC Light Heavyweight Champion.
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Apr 25
Confidence doesn't come from being right often. It comes from being wrong often.
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Mar 26
I think our industry over thinks advertising. We spend a ton of time, money, and resources optimizing to the minute. Weight in reach matters. Measurable audience penetration matters. Advertising takes time. We've all lost patience because of the promises of bidded media.
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Mar 11
Thanks to @marketecturetv @aripap and the whole team. Great show. Enjoyed the REAL talk about the industry and spots of innovation with smart people that populate many generations of ad tech.
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Mar 9
My son Gabriel wanted to honor @TheRealStanLee for his school Wax Museum project. We're a Marvel family and he was very excited. He's got a little excelsior pin to boot.
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Mar 3
My friend Art was one of the most selfless people to walk this earth. He drove to Hunt, Tx everyday after the catastrophic floods to feed first responders on his own dime. He leaves behind a wife and sons. Every little bit helps. givesendgo.com/GNMN3
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5 Dec 2025
The George giveth and the George taketh away.
5 Dec 2025
George Pickens has been so good at drawing penalties. Tonight he has two of his own: a facemask and an offensive pass interference.
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30 Nov 2025
Not good.
30 Nov 2025
🚨 COWBOYS ROOTING GUIDE FOR TODAY 🚨
We want to (obvs) keep Wild Card hopes alive even though the NFC East is still possible.
You can argue on some level that a Panthers win is not a disaster, but this is it for the most part.
Let's have a day.
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24 Nov 2025
I need a @cinco_agent jersey immediately. That's heart, man.
24 Nov 2025
Every coach in the nation got this one waiting on the boys Monday morning.
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Oscar Garza retweeted
15 Nov 2025
RETWEET IF YOU NEED THAT MIKE ELKO HALFTIME SPEECH
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29 Oct 2025
Gather step, euro step, ghost step, talked to my lawyer step, falling but scoring step. All good
29 Oct 2025
Giannis walked across the state of Wisconsin without a travel call 😂
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27 Oct 2025
We gave up too many points and did not score enough in the time allotted.
27 Oct 2025
What would you say is the main reason that the Cowboys lost on Sunday? bloggingtheboys.com/dallas-c…
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15 Oct 2025
Great pickup!!!!!!
15 Oct 2025
🎉 Learning at @UofDigital just leveled up. 📈
We’re proud to share that Veronica Ripson is now U of Digital's Head of Learning Experience!
Veronica brings a rare mix of deep ad tech knowledge and true educator energy. She’s led training programs, guided learners one on one, and built bridges between clients and teams with her signature mix of clarity, empathy, and intelligence.
From her agency roots to years shaping learning at General Assembly, Veronica’s always had a gift for making complex things click. She’s as sharp as she is kind, and it shows in the way she teaches, collaborates, and lifts everyone around her.
We couldn’t be luckier to have her leading the next chapter of learning at U of Digital
👏 Thank you, Veronica!
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