The average cost per click (CPC) in
@GoogleAds across all industries is about $4.
In other words…
If you spend $1,000 on paid search traffic with Google Ads in a given month, you will get about 250 visitors to your website from those ads.
Of course, the actual CPC you pay will vary depending on several factors, including:
☞ The industry you're in
☞ The keywords you're targeting
☞ The quality of your ad and landing page
☞ The competition for your keywords
And there are ways to get your CPC down to a much lower cost, such as:
⏸️ Pause underperforming keywords
🧪 Optimize and test ad variations to improve CTRs
🛬 Send ad traffic to a high-performing landing page
🎯 Use targeted location serving and ad scheduling
Even though $4 per visitor is still comparably cheaper than most other channels, you should always strive to surpass average benchmarks.
DM us if your Google Ad campaigns need help or if you have questions about getting your CPCs as low as possible.
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ALT $4 is the average cost per click (CPC) in Google Ads across all industries (in 2023)