IAMAI

IAMAI

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Jun 13

Join the discussion as they share practical perspectives on how organisations can build faster, more scalable approaches to customer strategy. 18 June 2026 | 2:30 PM – 3:30 PM Register Now: l1nq.com/feg9rbq#DigitalAdve… #Epsilon #CustomerStrategy #MarketingAnalytics #IAMAI #AI

VisionEdge Marketing | #smartbusiness

VisionEdge Marketing | #smartbusiness @VisionEdgeMktg

Jun 12

⚠️ Relationship strategies fail when they ignore customer value.⚠️ Relationship strategies fail whenAlignment around value, not touchpoints, is what drives retention. [Read more](visionedgemarketing.com/rela…) #CustomerStrategy #Leadership #Growth

Creating Customer Value Depends on a Relationship Strategy

Developing solid customer relationships is an essential aspect of a customer-centric strategy. Employ these best practices.

visionedgemarketing.com

VisionEdge Marketing | #smartbusiness

VisionEdge Marketing | #smartbusiness @VisionEdgeMktg

Jun 11

⚠️ Relationships don’t scale without value alignment. Customer strategy must be anchored in value, not activity. [Read more](visionedgemarketing.com/rela…) #CustomerStrategy #Leadership #Growth

Creating Customer Value Depends on a Relationship Strategy

Developing solid customer relationships is an essential aspect of a customer-centric strategy. Employ these best practices.

visionedgemarketing.com

Gleantap

Gleantap @gleantap

Jun 10

Not all customers need attention. But the right ones do. High intent At-risk Highly engaged Focus where it matters most. #Segmentation #CustomerStrategy #Growth

Jim Nowakowski

Jim Nowakowski

@interlinejim

Jun 10

Most companies say all customers are important. In practice, some relationships carry disproportionate strategic value. Revenue. Influence. Future opportunity. Understanding which relationships deserve extraordinary attention is part of leadership. bit.ly/49r32ol #CustomerStrategy #Leadership #BusinessDevelopment #Management

How to Treat a VIC (Very Important Customer) - Interline Creative Group

Your key accounts are called key for a reason. How do you differentiate the VERY IMPORTANT from the UNIMPORTANT? The fashion world has always been interesting. Its trends often set the pace for other...

interlinegroup.com

IAMAI

IAMAI @IAMAIForum

Jun 10

Lakshmana Gnanapragasam and Gaurav Gupta from Epsilon India will address the webinar. Register Now: l1nq.com/feg9rbq #DigitalAdvertising #Epsilon #CustomerStrategy #MarketingAnalytics #IAMAI #AI

VisionEdge Marketing | #smartbusiness

VisionEdge Marketing | #smartbusiness @VisionEdgeMktg

Jun 8

📘 Segmentation changed how one team prioritized customers and unlocked faster growth with less waste. live.visionedgemarketing.com… #Segmentation #CustomerStrategy #Growth

Jim Nowakowski

Jim Nowakowski

@interlinejim

Jun 7

How to Treat a VIC (Very Important Customer) - Interline Creative Group

interlinegroup.com

Drew Sanocki

Drew Sanocki

@drewsanocki

21 Feb 2025

Want to know the secret growth strategy that built Glossier, Warby Parker, and Away into billion-dollar brands? Everyone's chasing viral TikTok moments and influencer collabs, but the most successful DTC brands are quietly doing something completely different. It's called Customer Value Optimization (CVO), and after consulting with hundreds of brands, I can tell you: it's the most reliable path to sustainable growth. Here's the simple 2-step framework that's working right now: 1. Identify your most valuable customers (the ones who buy more, return less, and spread the word) 2. Align EVERYTHING - your products, marketing, and service - to attract more of these dream customers Look at how the top DTC brands do it: • Glossier turned beauty blog readers into super-fans who buy every launch. Their "Into The Gloss" community members spend 40% more per year than regular customers. • Away found that customers who bought their smaller "Carry-On" first were 3x more likely to return for bigger purchases. They made it their hero product. • Warby Parker discovered their highest-value customers came through their "Home Try-On" program. They doubled down on it, even though it cost more upfront. Real talk: I watched a skincare brand waste $500K on Instagram ads targeting everyone... when their data showed their best customers all came from dermatologist referrals. Don't make that mistake. The magic of CVO? Every dollar you spend doesn't just retain great customers - it helps you acquire more of them. This isn't about quick wins. It's about building a sustainable growth engine. 👇 What's your "hero product" that turns first-time buyers into loyal customers? Share below - I'd love to hear your examples. #DTCBrands #CustomerStrategy #BusinessGrowth #Marketing #CustomerValue

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iCONSULTBOX

iCONSULTBOX @iconsultbox

17 Feb 2025

💎 Traditional VIP programs are underperforming. Only 23% feel "truly valued." 📊But companies with evolved strategies see 4.3x higher retention rates! Time to rethink your VIP approach? 🚀 t.ly/txB7M #CustomerStrategy #BusinessGrowth #LoyaltyPrograms #iconsultbox

International Development Services, Inc.

International Development Services, Inc.

@INTLDEVUSA

4 Jan 2025

B2B sales teams: Don’t overlook the potential of midsize customers via ow.ly/CrZB50UzEPn 🤝 #B2Bsales #customerstrategy #businessgrowth

B2B Sales Teams Can’t Afford to Ignore Midsize Customers

Many large, multinational companies fail to reach and profit from middle-market customers. Yet the opportunity is enormous: In the U.S. alone, middle-market companies purchase more than $6 trillion a...

hbr.org

Reginald DesRoches

Reginald DesRoches

@RDesRoches

14 Nov 2024

We're excited about the recent launch of the Center for Customer-Based Execution and Strategy @Rice_Biz. This innovative center ed by professor Vikas Mittal aims to bridge the gap between academic research and real-world business strategy, empowering leaders to drive customer-centric growth and their competitive advantage. Learn more about how Rice is shaping the future of business strategy: bit.ly/4fCGbJl #BusinessInnovation #CustomerStrategy #RiceBusiness

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