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Customer Attuned @Customerattuned

We help #B2B companies build better customer & intermediary relationships based on #trust and working together for mutual commercial benefit.

Joined April 2014
  • Tweets 11,888
  • Following 1,476
  • Followers 1,390
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Customer Attuned@Customerattuned
23 Jun 2025
Great stuff from @MarkHollyoake and @alanthom90 on building #trust-based #B2B Relationships: It Takes Two To Tango! #B2Btrust #KAM #CRM #accountmanagement #peopledevelopment #salesmanagement #training #staffdevelopment customerattuned.com/blog/it-…

It Takes Two To Tango - Customer Attuned

Both parties need to want to tango when building trust-based B2B relationships that are effective and bring value, suggests Dr Mark Hollyoake

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Peter Lavers@PeterLavers
23 Jun 2025
Excellent discussion from our latest @Customerattuned Senior Leaders' Dinner, exploring #B2B Relationship Lifecycles customerattuned.com/blog/exp… #customercentricity #B2Btrust #CRM #KAM #customermanagement #customerjourney #insight #VoC #strategy #custexp #CX #custserv #CVM #CXM

Exploring B2B Relationship Lifecycles - Customer Attuned

Leaders from across industry met to share experiences and thoughts on B2B relationship lifecycles, Paul Cranston reflects on the discussion

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Peter Lavers@PeterLavers
23 Jun 2025
A practical approach to building a #B2B #CustomerStrategy, via @Customerattuned customerattuned.com/blog/bui… #customercentricity #CRM #KAM #customermanagement #customerjourney #customersegmentation #insight #VoC #strategy #custexp #CX #custserv #CVM #datascience #CXM #B2Btrust

Build a B2B Customer Strategy - Customer Attuned

Based on 100s of client engagements, CX consultant Peter Lavers provides a framework to build a B2B Customer Strategy.

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We were delighted to host a Senior Leaders' dinner last week, led by @peterlavers and tackling the challenges of #B2B Relationship Lifecycle management. customerattuned.com/blog/exp… #customercentricity #B2Btrust #CRM #KAM #customerjourney #insight #VoC #custexp #CX #custserv #CVM

Exploring B2B Relationship Lifecycles - Customer Attuned

Leaders from across industry met to share experiences and thoughts on B2B relationship lifecycles, Paul Cranston reflects on the discussion

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How to build a #CustomerStrategy in the #B2B #Membership Sector, from @PeterLavers #customercentricity #CRM #KAM #customermanagement #customerjourney #customersegmentation #insight #VoC #strategy #custexp #CX #custserv #CVM #datascience #CXM #B2Btrust customerattuned.com/blog/cus…

Customer Strategy in the B2B Membership Sector - Customer Attuned

Membership organisations are an important part of the B2B commercial landscape. We discuss Customer Strategy in the B2B Membership Sector.

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Peter Lavers@PeterLavers
23 Jun 2025
Building #trust-based #B2B Relationships: It Takes Two To Tango! customerattuned.com/blog/it-… #Newblog from @Customerattuned #B2Btrust #KAM #CRM #accountmanagement #peopledevelopment #salesmanagement #training #staffdevelopment

It Takes Two To Tango - Customer Attuned

Both parties need to want to tango when building trust-based B2B relationships that are effective and bring value, suggests Dr Mark Hollyoake

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An excellent and pragmatic approach to building a #B2B #CustomerStrategy from @PeterLavers. #customercentricity #CRM #KAM #customermanagement #customerjourney #customersegmentation #insight #VoC #strategy #custexp #CX #custserv #CVM #datascience #B2Btrust customerattuned.com/blog/bui…

Build a B2B Customer Strategy - Customer Attuned

Based on 100s of client engagements, CX consultant Peter Lavers provides a framework to build a B2B Customer Strategy.

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Customer Attuned retweeted
Peter Lavers@PeterLavers
23 Jun 2025
How to build a #CustomerStrategy in the #B2B #Membership Sector, via @Customerattuned customerattuned.com/blog/cus… #customercentricity #CRM #KAM #customermanagement #customerjourney #customersegmentation #insight #VoC #strategy #custexp #CX #custserv #CVM #datascience #CXM #B2Btrust

Customer Strategy in the B2B Membership Sector - Customer Attuned

Membership organisations are an important part of the B2B commercial landscape. We discuss Customer Strategy in the B2B Membership Sector.

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Excellent #insight from @PeterLavers and @alanthom90 on developing #Entrepreneurship in sales teams. Thanks to our guests at the dinner from a range of #B2B sectors for the thought provoking conversation.
Peter Lavers@PeterLavers
7 May 2025
#Newblog from last week's @Customerattuned business dinner on the subject of #Entrepreneurialism in #B2B sales and #accountmanagement customerattuned.com/blog/ent… #leadership #KAM #B2Btrust #salesmanagement #training #peopledevelopment #customercentricity #businessculture
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#Newblog from @PeterLavers with 5 key factors to consider when implementing a #B2B #VoiceoTheCustomer programme featuring the use of #NPS - #NetPromotorScore. Is it flawed for those that deal with Strategic #Partnerships & #KeyAccounts? #CustomerStrategy #KeyAccountManagement
Peter Lavers@PeterLavers
24 Jan 2025
Should you implement #NPS in #B2B? I’m regularly asked about its suitability for #VoC. My answer isn't an immediate yes or no. Here are 5 critical factors to take into account.   customerattuned.com/blog/sho… @Customerattuned #NetPromoter #custexp #CSat #KAM #partnershipsurvey #VoS
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SAS Software UKI@SASsoftwareUKI
21 Jan 2025
4 Tech & AI Trends to Watch in 2025 👉 Check it out in this SAS blog: 2.sas.com/6012ai1NM #AI #TechTrends2025 #Innovation #SASPredictions
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Atos@Atos
23 Jan 2025
This is the third year that we’ve been named as European Leader in Mainframe by @ISG_News in its Provider LensTM Report. As a leader in Mainframe as a Service and Mainframe Operations in Europe, we can address your challenges! Discover more➡️ spr.ly/6018aq9BK
Third consecutive years as a Leader in mainframe services and solutions in Europe by ISG

ALT Third consecutive years as a Leader in mainframe services and solutions in Europe by ISG

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SAS News@SASsoftwareNews
23 Jan 2025
The way banks measure marketing success is changing. SAS' Jonathan Moran tells @FinancialBrand that understanding ROI requires looking beyond immediate conversions. "You need to map immediate (customer) actions ... to long-term relational metrics." 2.sas.com/6017a7wQV

5 Key Metrics for Measuring Marketing ROI Beyond Clicks

In 2025, banks and financial institutions are shifting marketing measurements from transactional to relational.

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SAS News@SASsoftwareNews
25 Nov 2024
See what Healthcare and Life Sciences experts at SAS are predicting for technology innovation in the health & life sciences sectors for 2025: 2.sas.com/6017shVNh #AIpredictions #SASpredictions #2025predictions

SAS forecasts AI reality over hype for health care and life sciences in 2025

Health care and life sciences experts from global data and AI leader SAS shared their thoughts on the current and future state of the industries.

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Peter Lavers@PeterLavers
27 Nov 2024
Excellent introduction to the @Customerattuned #B2B #CustomerSegmentation Canvas from Paul Cranston. Well worth a watch: customerattuned.com/blog/int… #B2Btrust #CRM #Marketing #CustExp #CustServ #analytics #DataScience #segmentation #trust

Introduction to B2B Customer Segmentation Canvas - Customer Attuned

The Customer Segmentation Canvas from Customer Attuned is a new way to map your customers for building deeper customer relationships.

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Excellent introduction to our #B2B #CustomerSegmentation Canvas by Paul Cranston, describing how #B2Btrust and conventional #analytics can be combined into a practical #segmentation model: customerattuned.com/blog/int… #CustExp #CustServ #DataScience #CRM #Marketing #trust #CVM

Introduction to B2B Customer Segmentation Canvas - Customer Attuned

The Customer Segmentation Canvas from Customer Attuned is a new way to map your customers for building deeper customer relationships.

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Excellent #newblog from @PeterLavers - #B2BTrust as a #PredictiveIndicator. Great practical application of @MarkHollyoake's thought leading #academicresearch on #trust in #B2B: customerattuned.com/blog/b2b…

B2B Trust as a Predictive Indicator  - Customer Attuned

Peter Lavers asks if measuring Trust in B2B relationships and partnerships a predictive indicator of mutual value and customer loyalty? 

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Peter Lavers@PeterLavers
14 Nov 2024
Do you agree that increasing #trust in a #B2B relationship will lead to better outcomes, and maintaining #B2Btrust will lead to longevity of relationship? If so, then why isn’t it much higher up the corporate agenda?   customerattuned.com/blog/b2b… @Customerattuned @MarkHollyoake

B2B Trust as a Predictive Indicator  - Customer Attuned

Peter Lavers asks if measuring Trust in B2B relationships and partnerships a predictive indicator of mutual value and customer loyalty? 

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SAS News@SASsoftwareNews
27 Sep 2024
Got questions about wholesale insurance in 2024? 🤔 Dominic Lee of SAS has answers... and @PC_360 has the story. 2.sas.com/6017o2BNz

Storms and social inflation: Wholesale insurance in 2024

Excess, surplus and specialty insurance lines have grown as admitted carriers pulled back amid hard-market conditions.

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Peter Lavers@PeterLavers
3 Oct 2024
In this final @Customerattuned blog of a 3-part series on #B2B Relationship #Trust, I consider what to do in a business relationship crisis situation, with 5 tips drawn from @MarkHollyoake's work on #B2BTrust. #KAM #custexp #crisismanagement #ethics   customerattuned.com/blog/rel…

Relationship Crises and Trust   - Customer Attuned

Peter Lavers considers the relationship crises or catastrophic events that require emergency action or intensive relationship recovery.

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