๐ฅ Shocking B2B Touchpoints REVEALED! Are You Missing Out? ๐ฅ
Laura Erdem of Dreamdata drops a BOMB: based on insights from 400 B2B accounts, B2B buyers engage with a brand through 31 touchpoints across 3 channels before sealing the deal. The usual suspects?
- Website
#DigitalMarketing #B2BStrategy
- Advertising
#SEM #AdStrategy
- Emails
#LeadGeneration #EmailMarketing
- Calls/Meetings
#SalesFunnel
- Events
#EventMarketing
- Trial products
#ProductDemo
But here's an interesting twist: Statistics suggest that a buyer looks through at least 7 websites before deciding to make a purchase. And from a personal experience of setting up analytics for an online store, I noticed buyers viewed no less than 14 pages (maybe even 15 or 17) on the site before making a purchase. This revelation underscored the importance of setting up audiences for retargeting and "warming up", catering to such user behavior.
But wait... Chris Walker of Refine Labs throws a curveball! He claims the REAL number of interactions is way higher because Dreamdata misses out on the sneaky
#DarkSocial:
- Social media posts & comments
#SocialMediaMarketing #ContentStrategy
- DMs on social platforms & messengers
#DMStrategy
- YouTube video views
#VideoMarketing
- Podcasts
#ContentMarketing
- Most online/offline events
#Networking
- Chats in communities like Slack/Discord and more
#CommunityEngagement.
Laura couldn't help but agree!
Imagine spotting in your
#Analytics that after ALL these interactions, a potential client found you through a simple Google search and requested a call. Mind-blowing, right?
๐ Are you STILL gauging your
#B2BMarketing prowess just by the last click? Rethink with these
#MarketingInsights!
PS: Dive deeper with the full Dreamdata report. Link in comments โคต๏ธ
#B2BInsights #MarketingTrends