We have redesigned the website and search interaction of Asseta. Asseta is a semiconductor marketplace that simplifies the purchase of parts and equipment by aggregating over 450,000 listings from fabs, refurbishers, and dealers.
The key considerations included:
1. Redesigning the website to increase engagement and click-through rate (CTR).
2. Making the search interaction more engaging, informative, and user-friendly by improving content placement, aligning with user mental models, and enhancing aesthetic usability.
The video below shows the before-and-after versions.
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