There is a moment in every branding project where you’ve exhausted every idea in your mind, and nothing seems to be working out.
I love that state because it forces me to think beyond the obvious.
And doing endless permutations and combinations to arrive at that final idea is fun as well.
I think it’s this chase for the perfect idea that I love most about branding. The feeling of "cracking" the solution is incredibly satisfying.
PS.
And then the client ends up choosing the most basic-ass idea we ever had. Haha. 😭
#branding #client #designstudio