MicroConf 2025 年对 1,200 个独立开发者做了调查： "你的主要付费用户来源是什么？" 排名： ① SEO / 有机搜索：42% ② 社交媒体（X/Reddit/LinkedIn）：28% ③ 付费广告（Google/Meta）：18% ④ Product Hunt / 目录站：7% ⑤ 口碑推荐：5% 42% 来自 SEO 但大多数中国出海开发者 把 80% 的精力花在社交媒体上 为什么？ 因为社交媒体的反馈是即时的 SEO 的反馈要等 3-6 个月 但 3-6 个月后 SEO 会成为你最稳定的获客渠道 👇

做 AI 和产品，其实 Youtube 是获取信息差最好的平台 像搞 AI 行业的人，比如我们。我现在还是觉得，如果省钱去获取一些前言的信息的话，目前性价比最高的办法还是去看 Youtube 。 一方面，也是 Youtube 是靠广告变现赚钱里收益相当高的一个平台，当然，我并不是去倡导大家去做 Youtube ，而是想说明，他们作者因为能获取到客观的收益，所以会付出更多的努力去做内容。 换言之，作者的收益，没有中间商赚差价，而且稳定、长尾、复利。所以他们愿意去搞。 （当然，也推荐大家如果有条件，可以去做做。但是 Youtube 它的推荐机制就决定了你的账号，前期会走的非常艰难，因为 它 就是为了让你吃长尾效应的，你的账号在很长一段时间内，会几乎没有什么人看。但一旦做起来了，你会实现那种睡一个月不做内容，但是每日收益依然比较稳定的那种奇怪的场景，就好像你在市中心开了一个店铺，每一天都有差不多的人经过一样，这种长尾复利效应） 做产品、做出海、引流、内容营销、尤其是 AI 产品、AI 工具流等，在国内几乎找不到什么系统像样的资料，但是 Youtube 上大把那种干货、制作精良，内容扎实，堪称下血本的那种。 你可能不信，但是你可以亲自去 Youtube 上逛逛，你会发现很多课，而且都是免费的。你可以说别的平台，比如推特、raddit 、 medium 、各大博客等等，但是 youtube 是那种一步到位的，很多博主本身就是有据可查的大佬，而且手把手教，还有各种情绪设计、方法论。 很多国内的老师，其实也就是在 Youtube 上学完这些课，然后自己再教学，从而获得了大量的「知识付费」。这就是信息差。 我个人关注的有 VascoSEOtips：这个我以前推荐过，AI 做 seo 教程很干！ Marc Lou：ShipFast创始人，独立开发必看 The AI Advantage：AI工具实操和工作流教程 Greg Isenberg：AI产品点子和社区增长 My First Million：商业点子和创业案例访谈 Fireship：开发技术趋势速览，节奏很快 MicroConf：小型SaaS和独立创业 Nate Herk | AI Automation：AI自动化和无代码流程 Andrej Karpathy：大模型技术基础课，含金量高 Dan Martell：SaaS增长管理和销售 Alex Hormozi：增长销售和定价方法 Rob Walling：独立SaaS创业老炮，偏实战 TK Kader：B2B SaaS销售增长 Matt Wolfe：AI新闻工具和趋势追踪 数不胜数.... （当然，我推荐的都是一些大号，冷门的更好，但是我的细分领域里的，我就不推荐了，大家自行挖掘） 当然，我关注的这些不一定适合你，但是 Youtube 真的是个好地方。其他的不好说，比如学编程这种，Youtube 很草率，但是在教你 做 AI 方面 的教程，是目前最好的信息来源。

AI generated apps killed three SaaS moats founders relied on for a decade, but four moats got stronger. DNSimple founder Anthony Eden broke down which is which at MicroConf US 2026. (YouTube link in thread 🧵👇)

What should I talk about at MicroConf Iceland this fall? I’m looking for ideas for a 35-minute main-stage talk. A couple constraints: • No early-stage validation or “how to launch” topics • No AI talks, I’ve covered that ground plenty What are you thinking about these days? What’s a topic you’d want me to unpack? (Even if you’re not attending, the talk will be on YouTube a few months after the event.)

Toronto folks! Come join our casual meetup with fellow bootstrapped indie founders tonight. Drop in (RSVPs appreciated) 👉 luma.com/2ik6r3ee

Next 3 Niche Oppourtunities from NicheSonar. @mreflow #buildinpublic #indiehackers #SaaS @IndieHackers @ProductHunt @StarterStory @MicroConf

Today's prompt in the MicroConf Connect June Challenge: → "What's your biggest 'but what if I'm wrong' about this idea?" Usually the fear is pointing right at the thing you should go validate next. Apply to our private founder community: microconfconnect.com

22 places to find your co-founders: 1. YC Co-Founder Matching 2. Indie Hackers 3. Founders Nation 4. Wellfound 5. Startup School 6. Founderio 7. CoFoundersLab 8. StartHawk 9. MicroConf Connect 10. Reddit r/cofounder 11. Buildspace 12. Startup Grind 13. Founder Institute 14. Techstars Community 15. On Deck 16. X (Twitter) Search 17. Discord Communities 18. PH Makers Community 19. No Code Founders 20. Makerpad Community 21. Hackathon 22. Founder Friday

22 platforms where founders hang out: 1. X (Twitter) ➟ Build in public 2. Indie Hackers ➟ Build in public 3. Product Hunt ➟ Startup launches 4. Hacker News ➟ Builders 5. YC Startup School ➟ Founder network 6. MicroConf ➟ Bootstrapped founders 7. DevTo ➟ Founders and indie makers 8. Hashnode ➟ Writing 9. Makerlog ➟ Progress tracking 10. Betalist ➟ Early-stage community 11. Tiny Startups ➟ Small IT businesses 12. FounderPass ➟ Startup perks 13. RevGenius ➟ B2B SaaS community 14. SEO Wins ➟ SEO marketers 15. HubSpot Trends ➟ Startup trends 16. GrowthHackers ➟ Growth community 17. Designer Hangout ➟ Product designers 18. r/startups ➟ Startup founders 19. r/SaaS ➟ SaaS founder discussions 20. r/SideProject ➟ Products feedback 21. Failory ➟ Founder stories and lessons 22. Founder Cafe ➟ Founder networking (Bookmark this)

22 platforms where founders hang out: 1. X (Twitter) ➟ Build in public 2. Indie Hackers ➟ Build in public 3. Product Hunt ➟ Startup launches 4. Hacker News ➟ Builders 5. YC Startup School ➟ Founder network 6. MicroConf ➟ Bootstrapped founders 7. DevTo ➟ Founders and indie makers 8. Hashnode ➟ Writing 9. Makerlog ➟ Progress tracking 10. Betalist ➟ Early-stage community 11. Tiny Startups ➟ Small IT businesses 12. FounderPass ➟ Startup perks 13. RevGenius ➟ B2B SaaS community 14. SEO Wins ➟ SEO marketers 15. HubSpot Trends ➟ Startup trends 16. GrowthHackers ➟ Growth community 17. Designer Hangout ➟ Product designers 18. r/startups ➟ Startup founders 19. r/SaaS ➟ SaaS founder discussions 20. r/SideProject ➟ Products feedback 21. Failory ➟ Founder stories and lessons 22. Founder Cafe ➟ Founder networking

另一种说法是最后那 20%(安全、治理、可观测性、可靠性、数据质量、变更管理)才是 80% 的工作量。MicroConf 创始人 Rob Walling 补了一刀:AI 让生成代码变容易了,但造出一个让人愿意每月持续付费的产品,依然极其困难。

A single Anthropic blog post wiped out $285B in SaaS market cap this year. The public markets aren't wrong. They're early. At MicroConf US 2026, @thecraighewitt explained what bootstrapped SaaS founders need to do in the next 24 months (YouTube link in 🧵👇)

Craigslist's design hasn't changed in decades. It looks ugly. Most CEOs couldn't live with it. That ugliness is a moat. Every competitor who "cleans it up" loses, because Craigslist's users already know how to use the ugly one. There's no friction and nothing new to learn. That was @asmartbear's point at MicroConf last month — competitors won't copy your weaknesses. So if one of your "weaknesses" is actually a strength your users have adapted to, you have a unique strategy hiding in plain sight. Jason Cohen's full talk — including why "too expensive" is a bullshit explanation for cancellation, why your prices are probably too low, and how Kit grew by pushing down their cancellation rate — is in my live notes from Portland: movingavg.com/essays/microco… #MicroConf #SaaS #Pricing

Missed Portland? We're starting to roll out recordings on our @MicroConf YouTube account. First up — the opening keynote by the inimitable @asmartbear. Full thread here: 👇

Most SaaS founders blame the market when growth stalls. @asmartbear says the real ceiling is almost always self-inflicted. His MicroConf US 2026 talk breaks down the three forces quietly capping your growth, and they're all fixable. (Link in 🧵)