Prediction for 2024:
ZoomInfo is going to challenge Salesforce, Apollo, and Outreach simultaneously.
Why?
ZoomInfo current has:
โ Contact database
โ SalesOS
โ MarketingOS
โ OperationsOS
โ TalentOS
โ Databricks partnership (AI)
These solutions are rarely bundled โ most teams only purchase the database SalesOS.
The trends of 2024 will be:
โ Tech stack consolidation
โ Affordable tech
When ZoomInfo drops a CRM, all of their tech can work seamlessly together.
โ Itโll challenge Salesforce by being modern and feature heavy.
โ Itโll challenge Apollo by being a second data tool with an SEP.
โ Itโll challenge Outreach/Salesloft by serving as an SEP with data and much more.