I rarely use LinkedIn but I probably should
Just took a samsales course on it
They taught to go onto peoples profiles and find 2 things about them that are relatable (where they live, alumni, past work experience, groups or interests etc) then doing a LinkedIn message with the format
_Example 1 Example 2 Their company name
And then writing two sentences so about it so it doesn’t look salesy then clean it up at the end with the CTA
Ex
Soccer fan Houston Palantir
Hey mark, checked out your LinkedIn profile and saw you were a Barcelona fan. I went to a great soccer bar in Houston once and I was the only Barca fan there!
Also noticed you worked at Palantir, how are you currently doing XYZ
CTA
I haven’t used this strategy before but I just finished up the training and that was the basis of it