🟩 "El video de forma vertical corta está en auge. A la gente le encanta tanto que espectadores ahora informan haber visto más videos de formato corto que la televisión y las películas producidas en estudio" Dicen los dueños de YouTube ni más ni menos. Quizá la plataforma que más gano gracias al video horizontal digital de duración mediana/larga. La cita es más precisamente la menciona Kristen O'Hara, Vicepresidente de Agencia y Soluciones de Marca de Google (Alphabet) "Es un lienzo rico para cada tipo de contenido que le importa a la gente: música, juegos, deportes, estilo de vida, aprendizaje, comida" continúa y cita una estadística de Google / TalkShoppe: cuya matriz es la siguiente: WhyVideo, n = 2000 espectadores de video semanales 18-64 ( EE. UU. ), Presentado del 12/22/22-1 / 9/23. El conjunto competitivo incluye TV por cable / transmisión, servicios de transmisión con publicidad ( i.e. Hulu, Peacock, Netflix Basic ), Netflix ( ad free ), Amazon Prime Video, Disney , Apple , Instagram, Facebook, Snapchat, TikTok, Twitter. Aparecen estos datos en un posteo del 1 de Mayo orientado a publicidad en shorts: "Esta semana en el IAB NewFronts, estamos anunciando nuevas formas de introducir Shorts en sus campañas de sensibilización para llegar a audiencias de YouTube altamente comprometidas" Estos cambios orientados a poder publicitar en el entorno de Shorts implican que funciones que ya existían en Google Ads también se ponen a disposición de ese formato. Finalmente reivindica toda la potencia de YouTube "Con todo tipo de contenido, cada género de música, cada categoría de entretenimiento y cada formato para interactuar con video ( en vivo, corto, largo, podcast, música ), YouTube tiene todo lo que la gente ama en un solo lugar. Los cortos y los videos de larga duración alimentan el compromiso y el descubrimiento entre sí y los espectadores se mueven sin problemas entre los dos. Por lo tanto, no sorprende que los espectadores digan que YouTube es su lugar favorito para ver tanto el contenido del creador como el contenido de formato corto".

The buzz of energetic young creators working diligently on their projects will fill the air for the rest of the evening as they put their newfound skills to the test in their teams. #Stories4Change #Videography #WhyVideo #MobileFilmmaking

As an effective medium for modern communication, Lawrence's session passionately encourages aspiring young creators to ponder on the fundamental question: Why video? #Stories4Change #Videography #WhyVideo #MobileFilmmaking

📹: Concluding our 5 day long Stories4Change event, we are thrilled to feature Lawrence Musoke (@badstyleUG) as he delves into videography. #Stories4Change #videography #WhyVideo #MobileFilmmaking

Video's visual feast Engaging, informative, fun An important medium - #WhyVideo #videomuseum #HaikuChallenge23 #sixmicfilms

Source: Google/Talk Shoppe, U.S., whyVideo 2022 study, n=2,000 A18-64 gen. pop video users, survey in field, Jan. 11– Jan. 21, 2022.

There’s still time to upgrade your video display just in time for Graduation Day. Kick off an era before they walk out the door. Learn more about the advantages of LED video. bddy.me/3oEw7ES #DakSchools #EndofanEra #LEDVideo #DigitalDisplays #gradudation #WhyVideo

Throwback to goofy moments with @iam_vanvicker 😅💝💝 #setlife🎥 #whyvideo #Araba

A number too big to ignore! #WhyVideo?

A little #FactOfTheDay for you! 🎬🎥 #WhyVideo?

#WhyVideo? A statistic too big to ignore! 😲 #VideoProduction

Checkout this new video from some of Durban’s hottest upcoming talents! I love how unique the sound is out here! @chris_snakes - Why ft. @GardenotGod & @Palmtree_June Official Music Video) youtu.be/vg6cV0U9yLA #WhyVideo

#WhyVideo? Does your website include video? No? You may want to reconsider after reading this stat! 😲 #VideoProduction

Do you know how to create the perfect call to action? If not, don't worry, we are sharing what we know to make your CTA effective not overwhelming. hubs.ly/H0jffM10 #blog #vlog #CTA #video #interactivevideo #whyvideo

#WhyVideo? If a picture is worth a thousand words, a product video could very well be worth a thousand sales with this statistic! #VideoProduction

@tagjustQ asks #WhyVideo Here is why. Community. #LinkedinVideo 20k ▶️ Over 600 videos on LinkedIn. 💃🏻250 #dancingdiana videos 👩🏻‍🎤 70 #JustDoingKaraoke Videos. 🐽 600 #EmbraceTheSnort 😪 16months of lack of sleep. Thank you for believing in me.…lnkd.in/gG64Qte

On Monday I recorded my first ever video for LinkedIn. It was definitely nerve racking to get in front of the camera, but now that it’s over I can’t wait to get back in the seat and record some more informative content for you lot. Watch this space! #Cybersecurity #WhyVideo

Take #1 of my contribution to the #WhyVideo challenge going #viral @LinkedIn this week (that I have @CoreyneHoloubek to #thank for having to participate in 😉.) (Hint: If you watch ‘til the end, you’ll find out the BIG news!) #VideoMarketing #StorySocial #DigitalLearningDay

#WhyVideo?? It’s all about bringing people together. The power to connect people and be a part of something bigger than yourself is an amazing thing. It’s a great day to have a great day. 🤘🏼

So, it's all quiet on the #SMbesties front - perhaps you are all off being "normal" 😂 I've being doing more compliance work 😵 But also following the #whyvideo trend on LinkedIn, started by @tagjustQ which is wonderful 😊