Our latest "Time to Market" podcast is out, it's the season one recap.
If you are more of a listener timetomarket.transistor.fm/e…
If you are more of a reader skmurphy.com/blog/2023/07/23…
Etienne (@leanb2b) and I welcome any feedback or suggestions for Season Two.
B2B Product Marketers, especially those trying to generate demand for new products, will want to catch @egarbugli talk about his process, as outlined in the newest edition of his book @LeanB2B - episode 126:
funnelreboot.com/episode-126…
Nothing like meeting and jamming with the author of one of your favorite books. Thanks for the amazing and super timely chat on all things GTM, Etienne! @LeanB2B FTW.
B2B Product Marketers, especially those trying to generate demand for new products, will want to catch @egarbugli talk about his process, as outlined in the newest edition of his book @LeanB2B - episode 126:
funnelreboot.com/episode-126…
⚠️ There's still an ongoing discount on The Lean B2B Masterclass (30% here: buff.ly/3OzvtXC)
🆕 But starting today there's also a 25% discount on any of the books of The Lean B2B Series
To buy, use code LEANFRIDAY here 👉 buff.ly/3tXmeav#BlackFriday#leanb2b
For #B2B:
1. Read The Mom Test by @robfitz & @LeanB2B by @egarbugli
2. Add value to relevant online communities/forums & directly ask to interview ICPs (if funded, you can also use services like @respondent_io)
3. Be wrong, adjust, & repeat until you secure LOIs/Design Partners
I feel very fortunate having met @pabloduboue in the Montreal startup ecosystem.
Pablo's one of the leading natural language processing experts 🧠, an author, and a founder.
Having him contribute to @leanb2b v2: Amazing
Having him endorse it: Priceless 🙏
So far, all my paperbacks 📘 have used matte finish.
These past few weeks, I did a few tests.
Which cover do you like best, left (glossy) or right (matte)?
#leanb2b
➡️ I'm looking to connect with early customers of software products.
Specifically: the first–or among the first–people who bought the product of a B2B startup.
DM me if you were in this situation, or if you know someone who was. 🙌
#leanb2b
The first draft of the second edition of Lean B2B should be ready early next week.
I'll be going through several rounds of beta testing this Fall.
DM me if you'd like to get involved as an early reader. 🙌
#LeanB2B
A few books recommendations for B2B founders:
- The Lean Startup
- Behind the Cloud
- Obviously Awesome
- Demand-Side Sales 101
...
buff.ly/3hD3qaV#leanb2b