Copywriting is arguably the "secret" that helped
@NoahKagan’s
@AppSumo scale from $3M to $80M.
The genius behind the copy was
@NevMed.
Neville is the best-selling author of “This book will teach you how to write better”, he’s the founder of Copywriting Course, and in addition to the wild success with AppSumo, he’s also the copy genius that’s behind some other great projects for
@Codie_Sanchez and
@RyanHoliday’s, “The Daily Stoic” (which I read every day).
And I’ve been a MASSIVE fan of his ever since
@RobWormley gave me a copy of his book back when we worked at
@WhenIWork together.
In this episode of the
@UpArrowPodcast by
@Elumynt, Neville and I dig into:
✅ Neville’s approach to crafting emails that led to AppSumo's first $10,000 daily profit
✅ Two letters to your mom — both get a visceral reaction (my favorite illustration from his book)
✅ How to make your copywriting stand out (and what Neville learned from
@askryanlevesque)
✅ Sending persuasive emails without annoying your audience
✅ What distinguishes compelling copy from mediocre copy?
✅ How brand positioning influences copywriting (with a callout to previous guest,
@DavidBrier’s best-selling book, “Brand Intervention” and previous guest, @trigger_pointer’s best-selling book, “Marketing to Mindstates”)
✅ Why people prefer to “do business with their friends” with a shoutout to
@Gitomer and the importance of the “Jab, Jab, Jab, Right Hook” approach from
@garyvee
Plus, as always, we get into a little of the personal stuff as we talk about how Neville’s childhood shaped his entrepreneurial journey and “that one time” he hung out with
@iamjamiefoxx
You can watch the video here:
elumynt.com/podcast/from-3m-…
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#podcast