The lazy story about young consumers is they are broke, stuck, unemployed and hard to reach, says BrandMapp by WhyFive. The more useful story is that they are under-capitalised, overly mobile, digitally fluent & actively building their way into adulthood. themediaonline.co.za/2026/06…
And I’m excited to share that I will continue to look for cutting-edge answers to complex questions as a senior researcher at WHYFIVE. To many more novel insights and new adventures! 🥳🍾🎉
Jong mense moet geleer word waar voedsel vandaan kom en landbou moet, soos mense in mediese beroepe tydens Covid-19, as helde beskou word - Brandon de Kock van Whyfive by #AgriSA2020@landbou@AgriSA
Die belangrikste groeiende neiging onder verbruikers is nie om géén vleis te eet nie, maar om minder vleis te eet en meer bewus te wees van wat hulle eet - Brandon de Kock van Whyfive by @AgriSA kongres. @landbou
Great engaging presentation by Brandon de Kock from Whyfive on consumer status, needs, preferences. Energetic and engaging and informative. Long way from lightweight Platform 5 roadshow usually used. #Vinproday
Hey @5hourenergy , my professor still gave me an A on my presentation. Nice try, you bunch of communists. Stop selling your bottled anthrax and let us people live healthy and free. #OneHourAtATime#WhyFive