IABTechLab is a global nonprofit consortium engaging a member community to develop foundational tech & standards for growth/trust in the digital media ecosystem
Joined September 2014
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Jun 11
The systems powering today’s real-time ad decisions are the result of over 70 years of advances. At #TechLabSummit, CEO Anthony Katsur traced the journey from early AI research to the sub-400 millisecond transactions that fuel modern digital advertising okt.to/30KkLC
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Jun 11
#IABTechLab breaks down how AI agents are poised to transform media planning, buying, & execution, and why industry standards are essential to make it all work at scale. Learn how we're building the foundations for a trusted, interoperable agentic future! okt.to/YF4wru
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Jun 9
Join Session 5 of #IABTechLab’s #AgenticBootcamp series on June 18 in NYC! Connect with industry leaders, explore real-world agentic use cases, see a demo from BidSwitch, and help shape the roadmap for the second half of 2026. Secure your spot today: okt.to/4Tx65W
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Jun 5
Last week #IABTechLab hosted our first-ever Agentic-themed Summit! Industry leaders came together to explore some of the biggest questions facing the future of the internet. Check out our recap of the day: okt.to/WGYV30
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Jun 4
How do you know which Privacy Enhancing Technologies (PETs) are right for you? Watch #IABTechLab’s Privacy Lab webinar replay with Rowena Lam and @IABEurope’s Lucio Gagliardi to learn about the evolving PET landscape & our free Privacy Lab tool in action! okt.to/frAOLn
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Jun 1
In privacy we trust, but in the Privacy Lab, we test! Join #IABTechLab’s Rowena Lam and IAB Europe’s Lucio Gagliardi this Wednesday to learn about PETs, how they work, and how the free Privacy Lab tool can help you assess them for real-world use cases: bit.ly/3PO8Yn5
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May 28
That’s a wrap on #TechLabSummit! Thanks you to our sponsors: @KERV_ai, @meta, @optable_co, @Permutive, @TheTradeDesk, @CoactiveAI, @Didomi_io, @ethyca, @fastly, @ID5_io, @LiveRamp, Mobian, @weareogury, Supertab, Zeroma, @adops, @arcspan, @SecureWithHUMAN, @Lemma_DOOH, & Veylan!
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May 28
Closing #TechLabSummit with one more agency! @wppmedia’s Lauren Wetzel joins #IABTechLab CEO Anthony Katsur to talk about what WPP unlocks with Agentic and how these opportunities help address fragmentation across marketing.
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May 28
We can’t forget about privacy! @Didomi_io’s Jeffrey Wheeler highlights a major topic that will need attention: whether consent will become a one-time delegation across all websites and what that experience will look like. #TechLabSummit
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May 28
At #TechLabSummit @Snowflake’s Eric Batscha and @dentsuUSA’s Rebekah Shalit discuss how 20–30% of client teams’ time is spent just setting up campaigns, which is why automating this process will help reclaim time for strategic work
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May 28
49% of @fastly’s traffic is bots, and Simon Wistow explains how we’re moving to a bot-first web. People Inc.’s Lindsay Van Kirk also took the stage at #TechLabSummit to talk about how, after moving from a blocklist to an allowlist, they are now blocking up to 30K bots a day!
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May 28
Supertab’s Joseph Varvara explains how agents consume 500x more tokens and publishers are frustrated with AI scraping content, but now they can take control of their own destiny with infrastructure (CoMP can help!) okt.to/3fAGhy
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May 28
Publishers are rethinking and innovating the advertising experience, and those that do are winning. @INMAorg’s Gabriel Dorosz gets into the nitty-gritty of how AI is decimating news publisher traffic while also being used throughout publishing #TechLabSummit
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May 28
Thanks to @SecureWithHUMAN for the tasty ice cream break this afternoon at #TechLabSummit!
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May 28
Ben Hovaness from @OMD_USA joins #IABTechLab CEO Anthony Katsur for a conversation around the Programmatic Governance Council (PCG) and how a thriving open web is in everyone’s best interest. Join the PCG today: okt.to/icfKqt
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May 28
How does identity work in an agentic world? @ID5_io’s Mathieu Roche shows how reconciling agents and humans adds complexity to something already not so simple! @weareogury’s Adam Pyett, Zeroma’s Will Oatley, and #IABTechLab’s Rowena Lam join the discussion on identity challenges
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May 28
Agentic Audiences aims to be the standard for data and connectivity, and we’re excited to have @LiveRamp’s Christian Carlsson at #TechLabSummit to break this down! This is live, so get testing today! okt.to/UIkCoN
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May 28
#IABTechLab CEO Anthony Katsur sits down with @KERV_ai’s Marika Roque to discuss the massive amounts of data that overwhelm most teams and companies, but agentic AI democratizes this data and makes it usable.
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May 28
Accurate AI = accurate information! At #TechLabSummit, Jessica Chan from @perplexity_ai shared how AI models are constantly changing depending on the job requirements. Errors not only cause confusion but also erode trust, and trust is earned through transparency
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May 28
Did you agree or disagree with @ethyca’s hot takes on AI and privacy infrastructure? Ethan Lo and #IABTechLab’s Rowena Lam talked about how fulfilling privacy obligations can actually improve AI outputs and how, by using PETs, you can anonymize data enough to help AI learn more
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