The systems powering today’s real-time ad decisions are the result of over 70 years of advances. At #TechLabSummit, CEO Anthony Katsur traced the journey from early AI research to the sub-400 millisecond transactions that fuel modern digital advertising okt.to/30KkLC

Thank you #TechLabSummit sponsors! We couldn't do this without your gracious support. 🙏

That’s a wrap on #TechLabSummit! Thanks you to our sponsors: @KERV_ai, @meta, @optable_co, @Permutive, @TheTradeDesk, @CoactiveAI, @Didomi_io, @ethyca, @fastly, @ID5_io, @LiveRamp, Mobian, @weareogury, Supertab, Zeroma, @adops, @arcspan, @SecureWithHUMAN, @Lemma_DOOH, & Veylan!

Closing #TechLabSummit with one more agency! @wppmedia’s Lauren Wetzel joins #IABTechLab CEO Anthony Katsur to talk about what WPP unlocks with Agentic and how these opportunities help address fragmentation across marketing.

Publishers are rethinking and innovating the advertising experience, and those that do are winning. @INMAorg’s Gabriel Dorosz gets into the nitty-gritty of how AI is decimating news publisher traffic while also being used throughout publishing #TechLabSummit

#TechLabSummit brings everyone together! @optable_co’s Bosko Milekic sat down with @PubMatic’s Nishant Khatri, @unity’s Scott Menzer, and @goodwaygroup’s Mike Wolk to discuss different perspectives on how they are making agents work for them

At #TechLabSummit, Mobian discussed how this creates risks for brands, including content being used without consent, misrepresenting their message, appearing alongside inappropriate content, & the rise of AI slop creating new challenges for how brands appear within that content.

At #TechLabSummit @TheTradeDesk’s Eric Bosco and @stagwell’s Dru Sil sat down to discuss the importance of investing in frameworks where agents have access to clean and specialized data sets so they can actually save time and create more opportunities

Tony Katsur kicking off IAB Tech Lab Summit with a brief history of AI. #TechLabSummit

The @IABTechLab Summit starts NOW! Let’s go! #TechLabSummit

#TechLabSummit is sold out! You snooze, you lose.

At #TechLabSummit Zeroma’s Will Oatley, Ogury’s Adam Pyett, and ID5’s Mathieu Roche will dig into the next evolution of identity infrastructure designed to help advertisers and publishers perform in an increasingly autonomous ecosystem: okt.to/XvTkUC

In 2 weeks, agents won’t just be changing workflows — they’ll be reshaping the entire economics of the web! At #TechLabSummit we’ll be diving into identity, interoperability, AI-mediated advertising, content monetization, and more: okt.to/tgkOAv

At #TechLabSummit The Trade Desk’s Eric Bosco will explore the next evolution of agentic AI in programmatic, including systems built to assist, reason, & execute while staying aligned to human goals. Get your ticket now and learn how AI can work with you: okt.to/ykOu7w

For years, AI systems have crawled the web with little transparency or compensation, but what happens when content access becomes authorized, accountable, and monetizable? Find out from Supertab’s Joseph Vavara at #TechLabSummit! okt.to/VyFohC

As AI reshapes how people search, trust and relevance are becoming the new currency of attention. Join Perplexity’s Jessica Chan at #TechLabSummit for a conversation on what this shift means for publishers, creators, and brands: okt.to/YmpiCZ

In an AI-first world, your brand isn’t just competing for attention, it’s competing for interpretation. Join Mobian’s Jonah Goodhart at #TechLabSummit on May 28 in NYC to explore how brands can shape visibility, meaning, and performance in the Agentic web: okt.to/fjsJCN

EARLY BIRD PRICING FOR #TechLabSummit ENDS ON MONDAY! You don't want to miss out on unpacking how AI agents and automation are reshaping the digital ecosystem & what it means for your business right now happening on May 28 in NYC. Lock in the lowest rate: okt.to/CRmFau

We’ll be back in NYC on May 28 with #TechLabSummit: Welcome to the Agentic Web! Save 25% with code MarchMadness until March 31!

Excited to announce our first Keynote for the IAB Tech Lab Summit, “The Agentic Web.” There is no better voice to frame the future of the web, and what AI and agentic systems mean for it, than its inventor, Sir Tim Berners-Lee. As agentic technologies accelerate, we are at a defining inflection point. The choices we make now will shape openness, interoperability, trust, and innovation for decades. Join us at the #TechLabSummit, “The Agentic Web,” in NYC on May 28.