Jun 11
#IABTechLab breaks down how AI agents are poised to transform media planning, buying, & execution, and why industry standards are essential to make it all work at scale. Learn how we're building the foundations for a trusted, interoperable agentic future! okt.to/YF4wru
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Anthony Katsur retweeted
Jun 9
Join Session 5 of #IABTechLab’s #AgenticBootcamp series on June 18 in NYC! Connect with industry leaders, explore real-world agentic use cases, see a demo from BidSwitch, and help shape the roadmap for the second half of 2026. Secure your spot today: okt.to/4Tx65W
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Jun 9
🛡️ Shoptalk Europe has officially kicked off in Barcelona, Spain, and we have big news to share!
AdButler is proud to announce its approved status as a registered vendor in IAB Europe's Transparency and Consent Framework (TCF v2.2), assigned Vendor ID 977 and listed in the Global Vendor List.
For publishers and retailers navigating GDPR and ePrivacy compliance, this means working with AdButler now aligns with an industry-recognized standard for consent management and data transparency. As Rajiv Khaneja, CEO of AdButler, puts it: "Privacy compliance is not a checkbox for AdButler. It is a core part of how we build trust with our clients."
If you're at Shoptalk Europe and want to discuss what this means for your ad tech stack, email hello@adbutler.com to book a meeting at the event.
Read the full story here ⤵️:
adbutler.com/blog/article/ad…
#IABEurope #TCF #GDPR #AdTech #PrivacyCompliance #RetailMedia #ShoptalkEurope #AdButler @shoptalk @IABTechLab @iab @IABEurope
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May 29
At the @IABTechLab Agentic Summit, the agentic web was broken down into consumer experience, the web economy, and agentic advertising: bit.ly/3Q7lGxi
Take a look at a few additional stories in The Current this week 👇
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May 28
Closing #TechLabSummit with one more agency! @wppmedia’s Lauren Wetzel joins #IABTechLab CEO Anthony Katsur to talk about what WPP unlocks with Agentic and how these opportunities help address fragmentation across marketing.
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May 28
Ben Hovaness from @OMD_USA joins #IABTechLab CEO Anthony Katsur for a conversation around the Programmatic Governance Council (PCG) and how a thriving open web is in everyone’s best interest. Join the PCG today: okt.to/icfKqt
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May 27
#IABTechLab is beyond excited to have agencies, @dentsu_global, @OMD_USA, and @WPP, on our stage tomorrow discussing the Agentic web!
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May 27
#IABTechLab has released new guidance on AI system and bot management strategies for public comment until June 26, 2026! This guidance explores practical approaches to identification, governance, and responsible AI-driven traffic management: okt.to/AuLHp5
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May 22
At a recent Index Explains Live event, #IABTechLab CEO Anthony Katsur discussed ARTF, which is designed to support transparency, trust, and scalable collaboration across the programmatic ecosystem: okt.to/i81hor
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May 14
🤝 The future of programmatic depends on interoperability.
At Index Explains Live, leaders from Omnicom Media Group, @IABTechLab, @doubleverify, Gamera, and Index explored how ARTF is helping create a more scalable ecosystem.
Learn more: bit.ly/4nlF2uF
#AdTech #ARTF
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May 14
Great discussion at the @YourOAAA OOH Media Conference, discussing the future of agentic workflows in the out-of-home space.
The agentic value potential unlocked for OOH media companies to deliver complete media plans for buyers, incorporating both traditional and digital out-of-home executions, is a real opportunity. But ensure you're aligned with your buyers' goals (in an agentic workflow) and that the data on your media assets, both digital and traditional, is clean and well organized.
And finally, standards, such as the @IABTechLab #AAMP framework, are critical to reliably scale the agentic opportunities in OOH.
#OOH2026 #AgenticAdvertising #AI #Standards
Yesterday at the 2026 OOH Media Conference, @IABTechLab's @anthonykatsur joined @YourOAAA's Patrick Dolan on stage to explore how AI is changing media buying in the session, “Agentic Buying Is Here: Will OOH Be Chosen or Ignored?”
The conversation focused on what happens as AI systems increasingly make planning and buying decisions — and what the OOH industry needs to do to stay visible in that ecosystem.
One key takeaway: the challenge isn’t whether OOH works. It’s whether AI systems are equipped to recognize its value. #OOH2026
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Looking forward to what @TheTradeDesk has to say about Agentic AI in programmatic advertising. Join me on May 28 at @IABTechLab welcome to the agentic web summit in nyc 👇🏻
May 13
At #TechLabSummit The Trade Desk’s Eric Bosco will explore the next evolution of agentic AI in programmatic, including systems built to assist, reason, & execute while staying aligned to human goals. Get your ticket now and learn how AI can work with you: okt.to/ykOu7w
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May 13
Yesterday #IABTechLab hosted the first UK edition of the #AgenticBootcamp with @IABUK, where we dug into AAMP 2.0 and discussed where agentic advertising is headed. We’ll be back the first week of November for another #AgenticBootcamp!
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May 7
Miss the @IABTechLab AAMP 2.0 webinar yesterday? You can watch it here! 👇👇
May 7
Did you miss yesterday's packed AAMP 2.0 webinar with Anthony Katsur and AAMP architects Brian Tomasette and Aidan Cardella? Despair no longer as the replay has now been posted so you can catch up when you have time in your busy day. okt.to/h2uk7l
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Apr 24
NEW: @IABTechLab launches new council to support programmatic transparency.
Story below. 👇
adtechradar.com/2026/04/22/i…
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Apr 23
The @IABTechLab just dropped AAMP 2.0 with tons of new capabilities. Check it out! 👇👇👇
Apr 23
AAMP 2.0 is here!
With Pricing and Negotiation Engines, a Deals Library, Media Kit Management, and more, AAMP 2.0 introduces Buyer and Seller Agent SDKs that are ready for business.
okt.to/Z51zOY.
What are you waiting for?
#agenticadvertising #agentic #standards
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Liodice on his successor at the ANA - which I think nails down what the expectations should be for ALL (advertising trade group) leaders. IMHO, this bar was set by @anthonykatsur and the @IABTechLab team.
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Apr 15
#IABTechLab is excited to have received the Dynamic Traffic Engine from @AmazonAds! This initiative helps cut unnecessary QPS and improve overall supply chain performance. More details in recent @adexchanger article: okt.to/ZJ4GTF
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Apr 7
Remember the tease in last week's AAMP status update on an agency integrating the #IABTechLab Buying Agent SDK into their systems? Well, here's the announcement: PMG has integrated its Alli operating system with AAMP's agentic buying architecture!
okt.to/DbgSUw
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