Assistant Professor @YorkULAPS | Research #ConsumerBehavior and #BrandRelationships | Minimalist | #keepsItSimple | proud wife | 🇮🇳 in 🇨🇦
Joined August 2010
- Tweets 1,150
- Following 436
- Followers 186
- Likes 2,369
65 Photos and videos
Isha Sharma retweeted
10 Apr 2024
doi.org/10.1093/jcr/ucae011
Looks like there's an update on the Dubois papers at JCR.
While the transparency at JCR is laudable (it is so rare for an Investigative Committee to share their detailed report in this manner), this report confirms something I've long feared: 1/4
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28 Feb 2024
I am riding this year in The Princess Margaret - Ride to Conquer Cancer - fundraiser ride2conquer.ca/
Let's gear up and get ready to ride in Canada’s most impactful cycling fundraiser dedicated to raising funds for Cancer Research.#RideForACause supportthepmcf.ca/Ride24/ad7…
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23 Feb 2024
Excited to be attending the #AMAWinter #conference in St. Pete's beach Florida. Let's catch up if you are here!
12 Jan 2024
Excited to attend the #AMAWinter #conference next month in Florida. Happy to connect with other marketing folks and learn more about their research!
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Isha Sharma retweeted
1 Feb 2024
Join us for a boutique conference on the state of the art in AI and Digital Marketing later this month at @BUQuestrom!
Sign up here to attend virtually or IRL:
web.cvent.com/event/bd1d9558…
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12 Jan 2024
Excited to attend the #AMAWinter #conference next month in Florida. Happy to connect with other marketing folks and learn more about their research!
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Isha Sharma retweeted
20 Dec 2023
Online first: This article aims to extend the work on the nature and uses of marketing literature, advocating for a deeper focus on influential conceptual/theoretical articles, and provides materials for doctoral seminars and fresh perspectives. Read more: doi.org/10.1007/s13162-023-0…
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Isha Sharma retweeted
17 Nov 2023
Great milestone unlocked with a contribution to @JofMarketing about generating direct sales through Influencer Marketing. It follows a small summarising thread (1/6)
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Isha Sharma retweeted
2 Mar 2023
Accepted for publication - overview on ChatGPT and generative AI. The paper is long, just search for the sections you are interested in – eg services marketing & management or ethics.
researchgate.net/publication…
#ChatGPT #GenerativeAI #AI #ArtificialIntelligence @YogiD15
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17 Feb 2023
14 Feb 2023
(1/4) You asked for it -- and here it is! Join @GinnyBraun & @DrVicClarke for another free SAGE Psychology webinar: "Build good practice in reporting thematic analysis" #TalkingTA
14 Mar, 6:30pm GMT | 15 Mar, 7:30am NZDT
Get your spot here: ow.ly/NTYB50MRL5F
ALT Build good practice in reporting thematic analysis with Virginia Braun & Victoria Clarke, FREE webinar 14 March, 6:30pm GMT, 15 March 7:30am NZDT
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18 Dec 2022
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Isha Sharma retweeted
28 Nov 2022
Merriam Webster's word of the year is "gaslighting"
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24 Nov 2022
Hmm.. I wonder what is so worth living for in those extra 5 years!
23 Nov 2022
Bryan Johnson sold his company to PayPal for $800 million in 2013.
Since then, he's been investing millions to reduce aging.
In 2021, he reduced his epigenetic age by 5.1 years in 7 months (World Record)
Here’s a breakdown of his “Blueprint” and my own experience with it: 🧵
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3 Nov 2022
#NeverHaveIEver played this game as a professor 😄
I had so much fun shooting this video!
Ever skipped lecture to get a couple extra hours of snooze time? 😴 Don't worry! Your professor may have done the same thing when they were a uni student.
Watch as 3 @yorkuniversity profs share hilariously honest answers in a game of Never Have I Ever ⤵️
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29 Sep 2022
Why we need #brands to be braver than before. @DrKokilJain
emerald.com/insight/content/…
#marketing #brandidentity
"This is a wake-up call for comfortable brands. If they can’t or won’t get uncomfortable to meet the moment with consumers, those customers will respond with their wallets." ow.ly/HrBj50KW9GQ
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22 Aug 2022
#manuscript accepted
It took two years of work for this baby to see the light of the day atlast! Presenting our forthcoming work in the Journal of Consumer Marketing, where we provide a fresh perspective on the development of #brandhate.
@OpenAcademics
@EmeraldGlobal
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22 Aug 2022
Thanks to my brilliant coauthors
@DrKokilJain and Abhishek Behl.
Couldn't have asked for a better way to end the summer!
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