Increasingly, I believe companies may need to be rebuilt from the ground up, where you have a single timeline of all observability product metrics file changes laid out in a retrievable system, like Datadog Posthog Google Drive Slack (really unified filesystem of Claude Code chats Codex chats). This might be the new data foundation for any and all companies to maximize AI. Needs to be rebuilt because keeping track of diffs on existing system basically impossible to produce longitudinal information on decisions and rollbacks, something coding agent storage companies are actively trying to figure out, but this should extend to businesses as a whole. Highly skeptical existing businesses will adopt this though because it means overhauling everything about their instrumentation and business data, but I think businesses built on this foundation probably can execute 100x better and faster

This is an email I sent earlier today to all employees at Coinbase: Team, Today I’ve made the difficult decision to reduce the size of Coinbase by ~14%. I want to walk you through why we're doing this now, what it means for those affected, and how this positions us for the future. Why now Two forces are converging at the same time. We need to be front footed to respond to both. First, the market. Coinbase is well-capitalized, has diversified revenue streams, and is well-positioned to weather any storm. Crypto is also on the verge of the next wave of adoption, with stablecoins, prediction markets, tokenization, and more taking off. However, our business is still volatile from quarter to quarter. While we've managed through that cyclicality many times before and come out stronger on the other side, we’re currently in a down market and need to adjust our cost structure now so that we emerge from this period leaner, faster, and more efficient for our next phase of growth. Second, AI is changing how we work. Over the past year, I’ve watched engineers use AI to ship in days what used to take a team weeks. Non-technical teams are now shipping production code and many of our workflows are being automated. The pace of what's possible with a small, focused team has changed dramatically, and it's accelerating every day. All of this has led us to an inflection point, not just for Coinbase, but for every company. The biggest risk now is not taking action. We are adjusting early and deliberately to rebuild Coinbase to be lean, fast, and AI-native. We need to return to the speed and focus of our startup founding, with AI at our core. What this means To get there, we are not just reducing headcount and cutting costs, we’re fundamentally changing how we operate: rebuilding Coinbase as an intelligence, with humans around the edge aligning it. What does this mean in practice? - Fewer layers, faster decisions: We are flattening our org structure to 5 layers max below CEO/COO. Layers slow things down and create coordination tax. The future is small, high context teams that can move quickly. Leaders will own much more, with as many as 15 direct reports. Fewer layers also means a leaner cost structure that is built to perform through all market cycles. - No pure managers: Every leader at Coinbase must also be a strong and active individual contributor. Managers should be like player-coaches, getting their hands dirty alongside their teams. - AI-native pods: We’ll be concentrating around AI-native talent who can manage fleets of agents to drive outsized impact. We’ll also be experimenting with reduced pod sizes, including “one person teams” with engineers, designers, and product managers all in one role. In short: AI is bringing a profound shift in how companies operate, and we’re reshaping Coinbase to lead in this new era. This is a new way of working, and we need to leverage AI across every facet of our jobs. To those who are affected I know there are real people behind these decisions — talented colleagues who have poured themselves into this company and our mission. To those of you who will be leaving: thank you. You’ve helped build Coinbase into what it is today, and I am sincerely grateful for everything you've done. All impacted team members will receive an email to their personal account in the next hour with more information, and an invitation to meet with an HRBP and a senior leader in your organization. Coinbase system access has been removed today. I know this feels sudden and harsh, but it is the only responsible choice given our duty to protect customer information. To those affected, we will be providing a comprehensive package to support you through this transition. US employees will receive a minimum of 16 weeks base pay (plus 2 weeks per year worked), their next equity vest, and 6 months of COBRA. Employees on a work visa will get extra transition support. Those outside of the US will receive similar support, based on local factors and subject to any consultation requirements. Coinbase prides itself on talent density. Our employees are among the most talented people in the world, and I have no doubt that your skills and experience will be highly sought after as you pursue your next chapters. How we move forward To the team that is staying, I know this is a difficult day. We’re saying goodbye to colleagues and friends you've been in the trenches with. But here’s what I want you to know as we move forward together: Over the past 13 years, we have weathered four crypto winters, gone public, and built the most trusted platform in our industry. We’ve made it this far by making hard decisions and by always staying focused on our mission. This time will be no different – nothing has changed about the long term outlook of our company or industry. And most importantly, our mission has never been more important for the world. Increasing economic freedom requires a new financial system, and we’re building it. The Coinbase that emerges from this will be more capable than ever to achieve our mission. Brian

It's time to break-up with the old way of running post-sales. @cora_ai - the first proactive AI agents for customer success. Winning the deal is just Day 0. Cora is the AI for everything that comes next.

It's time to break-up with the old way of running post-sales. @cora_ai - the first proactive AI agents for customer success. Winning the deal is just Day 0. Cora is the AI for everything that comes next.

It's time to break-up with the old way of running post-sales. @cora_ai - the first proactive AI agents for customer success. Winning the deal is just Day 0. Cora is the AI for everything that comes next.

BREAKING: IBM stock, $IBM, falls over -10% after Anthropic announces that Claude can streamline COBOL code. It’s becoming increasingly clear how pivotal the times we are in right now truly are.

Microservices is the software industry’s most successful confidence scam. It convinces small teams that they are “thinking big” while systematically destroying their ability to move at all. It flatters ambition by weaponizing insecurity: if you’re not running a constellation of services, are you even a real company? Never mind that this architecture was invented to cope with organizational dysfunction at planetary scale. Now it’s being prescribed to teams that still share a Slack channel and a lunch table. Small teams run on shared context. That is their superpower. Everyone can reason end-to-end. Everyone can change anything. Microservices vaporize that advantage on contact. They replace shared understanding with distributed ignorance. No one owns the whole anymore. Everyone owns a shard. The system becomes something that merely happens to the team, rather than something the team actively understands. This isn’t sophistication. It’s abdication. Then comes the operational farce. Each service demands its own pipeline, secrets, alerts, metrics, dashboards, permissions, backups, and rituals of appeasement. You don’t “deploy” anymore—you synchronize a fleet. One bug now requires a multi-service autopsy. A feature release becomes a coordination exercise across artificial borders you invented for no reason. You didn’t simplify your system. You shattered it and called the debris “architecture.” Microservices also lock incompetence in amber. You are forced to define APIs before you understand your own business. Guesses become contracts. Bad ideas become permanent dependencies. Every early mistake metastasizes through the network. In a monolith, wrong thinking is corrected with a refactor. In microservices, wrong thinking becomes infrastructure. You don’t just regret it—you host it, version it, and monitor it. The claim that monoliths don’t scale is one of the dumbest lies in modern engineering folklore. What doesn’t scale is chaos. What doesn’t scale is process cosplay. What doesn’t scale is pretending you’re Netflix while shipping a glorified CRUD app. Monoliths scale just fine when teams have discipline, tests, and restraint. But restraint isn’t fashionable, and boring doesn’t make conference talks. Microservices for small teams is not a technical mistake—it is a philosophical failure. It announces, loudly, that the team does not trust itself to understand its own system. It replaces accountability with protocol and momentum with middleware. You don’t get “future proofing.” You get permanent drag. And by the time you finally earn the scale that might justify this circus, your speed, your clarity, and your product instincts will already be gone.

My AI investment thesis is that every AI application startup is likely to be crushed by rapid expansion of the foundational model providers. App functionality will be added to the foundational models' offerings, because the big players aren't slow incumbents (it is wrong to apply the analogy of "fast startup, slow incumbent" here), they are just big. Far more so than with any other prior new technology, there is a massive and fast-moving wave that obsoletes every new app almost as fast as it can be invented. There is almost no time to build a company and scale it. There are two ways AI application startup founders can make money: - Make a flash-in-the-pan app that generates a ton of cash and bank the cash (my estimate is that you have about 12-18 months cashflow generation) - Make a good enough app that you get acquired by one of the big players for sufficient equity The situation is highly unstable - we don't know if it's going to crash or go to the moon but both scenarios make it very unlikely that any AI application startup will independently become a generational supercompany (baseline odds are low to begin with). The best odds are finding an application niche in a highly specialized field with extremely unique and specific data barriers, ideally ones relating to real atoms (hardware or world-related) data and not software/finance.