Great real-world example with ⁦@IBM⁩ of how ⁦@Adobe⁩’s Firefly #GenAI powered image creation tools can impact marketing campaigns. #adobesummit

One year of Adobe Firefly…6.5 Billion Images Generated. How does this drive value? IBM case study provided some valuable data points. 10x creative productivity 60% faster to market 26x increase in engagement This year Adobe will be moving from experimentation to production phase and is adding custom models (your content and IP) and Firefly Services. A natural evolution to take image generation on Adobe from where it is to a higher revenue and margin contributor for the business. I especially like the custom models as your proprietary data is the currency that valuable generative AI will be built upon. $ADBE $IBM

The industry conversation on GAI is shifting from "gee whiz that's neat" to what's the real business value. So, wat's the real value of Gen1 GAI from @Adobe to @IBM marketeers? The numbers speak for themselves. This is an incredible start. $ADBE $IBM

Your nightly MSG Sphere moment... a new ad by IBM -- with Goldfish.

Here's a shocking stat: A mere 20% of organizational changes succeed, according to McKinsey. Every decision, regardless of its size, deserves attention and scrutiny. Encourage team brainstorming and feedback loops. Mistakes? Use them as learning curves.

Our personalization at scale fireside chat yesterday was a hit ! So much food for thought! @ibmconsulting booth. Big thanks to @justinablett @KathrynBath @jonathanadashek @ThinkBluePR and Pierre C. #AdobeSummit #IBMPartner #CX #CustomerExperience

Experience makers from all around the world are gathering right now at #AdobeSummit. Learn how the 20 year strategic partnership between IBM and @Adobe is creating seamless and secure customer journeys:

Stellafai is featured on @10words_io today! Help support them by voting at 10words.io (cc @) @bardsi

And they are off! What can we learn from outside healthcare to rethink citizen engagement and apply to the #NHS to quickly add value? IBM CMO @MarkPriceDavies is joined by @R1chardatron @Jemima_G and Lee Edwards @Adobe to discuss at #NHSConfedExpo #IBMConfed22

Our relationship with @Adobe allows us to accelerate our clients’ digital transformation so they can deliver unparalleled customer experiences. businesswire.com/news/home/2…

Wait all day for a bus … then … #madrid #busstrike

M&A: IBM acquires Adobe-focused #cloud consultancy. Latest step in CEO Arvind Krishna transformation plan. Kyndryl spin-off approaches. $IBM $KD channele2e.com/investors/mer…

We are thrilled to share exciting news for Rego Consulting’s Workfront line of business. Rego has entered into a definitive agreement for our Workfront practice to join IBM to further extend IBM’s Adobe service offering. For more information, visit hubs.ly/H0ZzVXv0 #IBM

How businesses who prioritize CX drive 3x more revenue growth  ibm.com/blogs/services/2021/… @IBM_iX @AdobePartner

Countdown to Adobe Experience Makers Live next week! Don't miss our session with @brandongerena @AlariceLonergan and more. Register for free here: business.adobe.com/events/ex… @AdobeExpCloud @AdobePartner @IBM_iX

Join @JustinAblett, Global Adobe Lead @IBMiX and @AntRobAudiUK from @Audi at #AdobeSummit → ibm.co/3nujZHE and learn how to reimagine digital journeys and grow your customer base. 💻 S860 - Put Your CX in the Driver’s Seat. We start in 30 minutes!

Looking forward to it @pineyro @billyseabrook !!

Companies like @Fortum are working to save the 🌎 two weeks at a time, with the help of #IBMGarage and @Adobe. Read how → ibm.co/3ndp5YH #EarthDay2021 | #SustainabileEnergy

So proud. And the feeling is mutual, of course. Today Adobe has honored IBM with 3️⃣ Digital Experience Partner of the Year awards🏅ibm.co/3aqi8yd #AdobePartners