building gabble | gabble.world | @fdotinc | @columbia
Joined August 2023
- Tweets 611
- Following 1,425
- Followers 319
- Likes 3,522
23 Photos and videos
Jun 13
The day the world gets its first trillionaire, the world also comes to realize that AI belongs in the same category as nuclear weapons. The future is here.
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Jun 8
Introducing the Lightreel API - it automates your UGC.
Lightreel watches thousands of TikTok’s in minutes to solve your UGC tasks, like:
- Finding VERY specific creators
- Generating prompts for Veo3
- Discovering hooks right as they blow up
The workflows people made with Lightreel so far have blown me away…
Oh, and it’s free to try.
(PS - The Lightreel API will respond to ALL comments on this post. Ask for hooks, competitor scripts, influencer emails for your campaign… anything)
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THE ETERNAL SUNSHINE TOUR GIVEAWAY by Lore x Buffys!! Two tickets. One winner. Any city.
beta.loreobsessed.com
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Status has raised $17M in seed and Series A funding led by @AbstractVC, @generalcatalyst and @usv to let anyone step inside their favorite stories, become famous, and live a million different lives.
We quietly launched Status last year and grew to over 1 million users in 19 days - making us the fastest growing AI app since ChatGPT.
But we hit a (predictable) snag - the app was incredibly expensive to run. How do you serve millions of users without degrading the product with a cheap LLM?
So the team locked in: we rebuilt the whole experience, and our technical bets paid off. Our users now spend 35 minutes on average to (90 minutes each day for power users!), and millions of characters and worlds have been created. All by our users.
The next frontier of entertainment is mobile-first and deeply personal. Traditional mobile games take years to build and rarely stick. TV shows are fleeting in the age of streaming. Status is different. It is not a game you finish, it is a world you can live in.
Status is a new category entirely: Immersive Social Entertainment, and we believe strongly that it is the next great entertainment paradigm. We’ve 10x’d to millions in annual revenue in Q1 2026, we're just getting started.
On Status, you can be anyone.
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Kit retweeted
May 16
We created the first-ever personalized launch video that changes for every viewer
We wanted to show a unique use case powered by Onairos, inspired by the rise of world models (@theworldlabs, @nvidia cosmos, @GoogleDeepMind ) and simulated experiences (@moonlake, @spawn)
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May 13
Thanks to @faionur and @usv for hosting the consumer AI demo night yesterday!
My first time showing off Gabble to a live audience! Everyone is working on such cool projects.
NYC is the space to be building in consumer AI! Last night was a testament to that.
we have the most fun in nyc 🫶
incredible demo night at @usv yesterday
huge shout out to everyone who demoed:
@tylerangert
@kitakinluyi
@theesabina
@ndrewpignanelli
@alex_ruber & @parthematics
@liamjmcgregor
@jaredhecht
@arin_pantja & @olivewithatie
@y_earu
and thank you to everyone who showed up and packed the room!
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May 1
Gonna be a party! Come join us!
calling all NYC builders! Status is hosting an AI Demo Night with @usv on May 12
featuring demos from some of NYC’s best creative minds:
@ndrewpignanelli
@theesabina
@tylerangert
@liamjmcgregor
@jaredhecht
@y_earu
@parthematics & @alex_ruber
@kitakinluyi
@arin_pantja
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Apr 20
Congratulations to @BlasianHokage and the Onairos team on the launch! Huge things to come…
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Apr 19
Gamifying human data collection through a consumer app…
the kled app has been fully gamified.
we’re introducing the level system.
the higher your level the better tasks and pay you have access to.
earn xp through achievements, daily upload streaks, converting your kled balance, and more.
we’ve made the app more engaging than ever.
this will be the biggest update we've ever done.
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Kit retweeted
Apr 13
Human data is a big game, and you’re not playing it
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Apr 9
This must be the one tweet I've seen everyone on tt collectively drag
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Apr 4
There are 2 types of B2C app opportunities:
1. Ad "Scam": This is purely a funnel play where a user sees an ad / organic content, downloads the app, goes through a 15-minute onboarding & pays at the paywall. 80% of users will not use the app again & this is the case with majority of App Store apps. You can make millions with this.
2. Building generational app: The app relies on organic user growth flywheel, providing real utility that cannot be disrupted or recreated overnight. Requires significant effort, funding & luck. You can make billions with this.
I have attempted 2nd one multiple times (with no funding, solo) and failed every time. You're playing marketing product PMF game all at once. But this is the most fun game to play.
The 1st one requires a deep understanding of direct-response marketing & human psychology. You're mainly going to play a marketing game. This is the most boring game to play, but fairly simple to succeed if you're not a bitch.
Good luck, have fun.
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Mar 30
Introducing Lightreel 2.0
The first AI that tells you how to go viral
- Trained on 200,000 Reels and TikToks
- Answers any marketing question
- Updated every hour with new videos
And, it’s now free to try 🫡
(PS — writing a UGC strategy for EVERYONE who retweets and comments their startup idea)
Mar 16
Introducing Lightreel - the first AI that doomscrolls for you
Analyzes 150,000 TikTok UGC videos to answer any marketing question
“What hooks are my competitors using?”
“Why did this video flop?”
“Find me 10 NYU creators with 1500 followers”
It helped me get 60 million views in 3 days
Try it out today!
(PS — Running UGC for free for one random person who retweets this. I'll make your app go viral)
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Mar 26
Ragebait is the easiest way to go viral.
At least that’s what seems directionally correct.
With the help of @Jibran_05, @bennyyyang, and I have been working on what content formats can make our app, Gabble, go viral. Given Gabble is a platform where you can argue with AI, ragebait content seemed like the best idea.
We’ve been giving the AI loads of different voices and testing what personalities, hooks, and debate topics work best together. So far, the results show that the voice of “an old, angry white male” giving a crazy take on a controversial topic seems to work best. For example, “Did Jeffrey Epstein kill himself?” I then use a Snapchat-style hook for authenticity. Hooks like “No way this is for real 😭” or “Who made a racist AI?” have been working well.
The scripts are the most important part here. The more outrageous the script, the better the engagement has been. My reaction has been equally important. I usually start the video off with my hand covering my mouth, which is a classic winning opener.
The move from here is to iterate further on the videos with the most engagement and try to see what will finally go viral.
More to follow…
Mar 26
how to find your viral TikTok format
this is day #4 of growing Gabble with @kitakinluyi and @bennyyyang
Kit has been posting videos and each day we've been iterating on one small aspect each time
- increasing the outrageousness of the AI
- changing when in the script the AI starts talking
- switching the framing ("Trump's AI", etc)
and it's starting to finally pay off
Lightreel suggested we use snapchat hooks to go viral (to be clear, I already had an idea these would work, but Lightreel provided a breakdown)
and viewers are asking what the app name is, sharing the videos, and the likes:view ratio is quickly increasing
instead of only considering views, we're looking at:
- number of shares
- engagement ratios
- views relative to previous videos
and it's starting to work
I think Kit will have a 100k video within the next 2 weeks (and this is before our first creator even starts posting)
(another tip: on your videos, comment "what app is that" from a different account, but do not reply right away. you want to seed the idea in other viewers so they start asking too, until eventually there's multiple comments asking the same thing. only then should you start replying)
Lightreel AI prompt used to find this format (link in comments):
"I'm building Gabble, an AI debating platform where users can debate against an AI. I'm making content that's supposed to be as outlandish as possible. Can you find me other creators doing fake snapchat hook formats, really search deeply and broadly and look at as many accounts as you can. I want you to really understand all the tiny details of what's working. Is there anything new they're doing recently? what topics mentioned do better in the snapchat captions? etc. Really think hard and pick up the subtle things."
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Mar 25
To go viral, you have to work backwards.
Instead of saying, “This is our product, how do we go viral?”, we asked ourselves, “What does a viral version of the product look like?” That’s what we’ve been doing with @Jibran_05
To that end, we built a new Testflight designed specifically for UGC purposes. For an app like Gabble, a platform where users argue against AI, this meant making the UI more engaging, adding new animations, and assigning different agents distinctive voices (such as Trump, Bonnie Blue, and Andrew Tate). Decisions that are all engineered around virality. If it blows up, we make actual product changes accordingly.
This is just one part of the puzzle, though. You also need a creator who hasn’t just gone viral in the past but deeply understands your niche. That’s where Dylan comes in.
He has under 3k followers, but videos sitting at 1 million views. More importantly, he gets it. The creator we needed had to be confident on camera, comfortable arguing a point, and understand online culture. It was clear he was our guy 5 minutes into our call.
Dylan starts posting on Sunday. Stay tuned...
Mar 25
I'm taking a stranger's app to #1 on the AppStore (for free)
This is day #3 of growing Gabble with @kitakinluyi and @bennyyyang
We signed our first creator earlier today. Our goal was someone who was funny, clearly understood TikTok trends, and also had less than 3000 followers.
Dylan is exactly that; he has multiple videos with 100k views, understands culture, and is extremely ambitious.
We found him using this prompt on Lightreel (convo linked in the replies):
"find me 10 creators with between 500-3000 followers, who are young (as in 17-21 ish range) and really undestand tiktok, as in they make videos that capitalize on trends, show their face in the video, ideally talkign to the camera in some of the videos. It's good if they're humuorous and have funny sound effects in their videos too. Preferarbly they have emails in their bio, but even if they don't it's fine. We're looking for normal, up and coming creators who really undesrstand TikTok and trends and comedy so we can hire them to do UGC for our brand."
He'll be posting 7 videos a week for $150 a week $100 / 100,000 views, first video being Sunday. Right now, he's warming up his account by scrolling for 30 minutes a day.
Here's some clips from the first convo we had with him:
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Mar 24
The consumer social failures of the 2010s made everyone deathly afraid of the space but no one realizes that right now is the best time to be building in it
b2c is weirdly abandoned rn. not bc there are no opportunities, but bc ppl convinced themselves there aren’t.
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