What's wrong with the Internet?
Maria Popova has a simple answer: the word content.
She says: "I'm allergic to the world content. It's used to sell the container, which is your attention in the advertising."
By that, she means: "We have reduced creative work, cultural matter to what we call 'content,' which presumes a container. The content is used to sell the container, which is your attention in the advertising.
This is what carries the modern Internet, and we're making everything creative subservient to that. It's the content of the package that is being sold.
And I just hate that. I'm allergic to the word content.
There's been more and more and more kind of a shallowing of cultural material as the Internet has moved more and more toward clickbait and listicles.
I just find it unsatisfying. I'm not moving away from it on moral grounds, although I don't agree with a lot of the business choices Silicon Valley has made. I'm just moving away from it as a human being who doesn't find it compelling."