Advisor (frm-Chief Growth Officer) at Shopify. Previously at Meta, TripAdvisor, Advisor at Canva, Patreon and Pinterest. CEO/Founder at TravelPod (acquired)
Joined May 2007
- Tweets 452
- Following 564
- Followers 4,948
- Likes 603
15 Photos and videos
Pinned Tweet
17 Mar 2024
Thanks @tobi, the pleasure’s been mine. So glad we were able to work together after all these years.
15 Mar 2024
What a privilege to work alongside you for a few years. You made a permanent impact here and we are super grateful for it.
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Luc Levesque retweeted
Apr 7
Stoked to announce the @a16z Growth Engineer Fellowship!
A new 8-week cohort of growth engineers, AI-native GTM leaders, and agent builders shaping the future of company growth.
Join us! Apps went live today.
Fellowship starts in May 2026.
Featuring @andrewchen, @kirbyman01, @luclevesque, @laurynmotamedi, @ramanrmalik, @kylecnorton, @gauravvohra, @lukeharries, @egavrilenko11, and more.
Apply here: a16z.fillout.com/t/9RAnDmtvd…
Details: a16z.news/p/introducing-the-…
CC @david__booth, @eriktorenberg, @tdoggyholhol
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4 Mar 2025
We're building something special with AI and are looking for a few more talented full stack engineers in Ottawa and Palo Alto to join our world-class founding team.
Reach out if you want to learn more.
It’s an amazing time to be building again. 🚀
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14 Aug 2024
Most all of the good growth levers are very technical in nature and having a technical background is a massive advantage. Especially for marketing and growth.
14 Aug 2024
4. Why Shopify Expects All Sales and Marketing People to be Able to Code
If our marketers want to create a landing page, they have to go to GitHub.
We always want people to learn new things. We will gladly teach them SQL.
Really intrigued, @alexschultz @luclevesque @onecaseman how important do you think this engineering mindset is to marketing/growth?
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Luc Levesque retweeted
19 Mar 2024
After stints as a senior executive at two of the tech industry’s biggest global players, Luc Levesque is pausing to take a well-deserved break for a bit of play himself.
obj.ca/luc-levesque-on-leavi…
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15 Mar 2024
Life update: After 4 amazing years, I’ve decided to step down from my role as @Shopify’s Chief Growth Officer and have transitioned to an advisory role. Thanks @Tobi, @Harley and @Kaz, it’s been a blast!
More on why and what’s next here: luclevesque.com/blogs/luc-le…
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31 Aug 2023
Stumbled onto the CEO of the 49ers blueprint: coda.io/d/Meet-Jed_dgxiQYyay….
Fun to see the blueprint getting used in the wild. coda.io/@luc-levesque/bluepr…
@JedYork I agree, especially #3. "If you're not early, your late". Excited to start the new season, lets Go Niners!
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26 Jul 2023
100 product updates for @Shopify Editions. Can’t wait to hear what our merchants think of these.
26 Jul 2023
Shopify Editions is back with another 100 product updates.
visit for details; scroll for some of my favs
🧵 shopify.com/editions/summer2…
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Luc Levesque retweeted
21 Jul 2023
Sometimes a podcast episode doesn't get the attention it deserves, and my chat with @luclevesque is one of those. Don't miss this one, especially if you're:
∟ Trying to unlock growth
∟ Are doing SEO
∟ Want to get better at hiring
∟ Enjoy self-improvement
∟ Love funny stories
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17 Jul 2023
This is the story of @Shopify and why we do what we do for millions of entrepreneurs every day.
17 Jul 2023
The most important story of every business is the one about _why_ it exists. Pulling this story out of a business is hard to do well. I challenged our team to try anyway and I love what they came back with.
*This* is why Shopify exists.
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25 Jun 2023
Ya, Google's testing many variants right now to figure out the right trade offs between revenue/user experience.
25 Jun 2023
Interestingly, I did a deeper analysis a few weeks ago and found less Search Ads vs the current results x.com/DennisMoons/status/166…
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25 Jun 2023
I would expect a lot of ads above generative responses going forward. If the answers get better ( which I expect they will ), pageviews will go down and they'll need to compensate for the loss with more ads above the fold / in the golden triangle.
25 Jun 2023
Google is now putting ads on top of generative responses. Here's an example.
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Luc Levesque retweeted
25 Jun 2023
"You can literally build an entire business around that first spot [in Google search results]." - @luclevesque on @lennysan's podcast.
Ties to @RaviMGupta's push for insane focus on one thing on @InvestLikeBest
Applies to way more than SEO, I think
lennyspodcast.com/leveraging…
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Luc Levesque retweeted
21 Jun 2023
BIG DEAL: Shop Pay will be available to all enterprise retailers, no matter their commerce stack.
Shop Pay boosts conversion by as much as 50% compared to a guest checkout. If you’re not using it, you're now leaving on money on the table.
news.shopify.com/shop-pay-cc…
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Luc Levesque retweeted
15 Jun 2023
I had the opportunity to work with and learn from @luclevesque for 5 years across Meta & Shopify. His interview w/ @lennysan is an excellent distillation of some of my most important takeaways from that time. High recommend watching/listening: youtube.com/watch?v=Xf_ZXIGC…
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15 Jun 2023
Exactly. Whatever it takes
15 Jun 2023
"Growth = whatever it takes to move the needle!" @luclevesque
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15 Jun 2023
Really enjoyed my chat with @lennysan. Check out the podcast below.
15 Jun 2023
So much 🔥 in my chat with @luclevesque:
• Signs your company should explore SEO as a growth channel, and strategies to do so
• Tips for finding a great growth advisor and how to vet them
• What Mark Zuckerberg taught Luc about recruiting
• Luc's unique framework for self-improvement
• Why every leader needs to become world-class at hiring
• Much more
youtube.com/watch?v=Xf_ZXIGC…
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13 Mar 2023
Just wrapped our Creator Mart at SXSW. Love seeing our Starter Plan and other creator tools on display. 🔥
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Luc Levesque retweeted
9 Dec 2022
Congrats it @jessicascorpio and @samzaid!
Ottawa entrepreneurs get it done.
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1 Nov 2022
Start with the outcome you want, then figure out the strategy -> tactics -> team structure -> people you need. Seems simple but it's surprising how often the desired outcome isn't the first question asked.
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