Pragmatist, futurist, millennial, uncle, & digital marketing guy. Californian, Minnesotan. Love the finer and coarser things in life. Work for @MediasmithInc
Joined October 2008
- Tweets 5,824
- Following 1,440
- Followers 770
- Likes 10,404
263 Photos and videos
Jun 4
Getting programmatic display ads on X - this seems new!
Below "who to follow" I've seen fill from Google Ads and Taboola. No ad-servers showing up in Sincera
3
4
282
Jun 12
I wonder if we'll be able to see this revenue breakout in quarterly earnings. Hopefully the nose-hair ads are a nice revenue boost
6
Jun 12
vibe-coding apps is great and all but I'm doing the hard work of convincing GPT to let me eat food left at unsafe temps overnight in my "fridge door ajar" chat
8
May 25
Product Listing Ads with “weird” images often get higher CTRs (curiosity factor is my guess) and the algos favor them. So Meta serves ads for tiny worms to people who do not need to feed insectivores.
May 25
A whole team of people at Chewy , even after seeing this entire thread , think this ad is nailing it. It looks amazing in a dashboard
1
30
May 22
I can't believe @aripap hasn't posted about this. The FTC has fined Cox Media Group over the whole "we're listening" debacle. Not for listening to people's phones (they weren't) but for mis-representing the capability to advertisers!
2
1
9
5,196
May 22
I hope the SMBs that were defrauded are able to invest the settlement funds into a tactic with better ROAS
wired.com/story/creepy-liste…
101
Marcus Pratt retweeted
This may be a controversial take, but I am going to say it anyway. Programmatic performs much better when you remove user ID performance tracking from the equation. Run blind in terms of platform performance. This forces you to focus on what actually matters: inventory quality, whether you are on content humans actually want to engage with, who you are buying from and through which path, whether you are staying in front of your target audience, and whether your creative truly speaks to that audience.
We are in the age of AI. User ID tracking is fragile and unreliable. Use math to measure performance instead of relying on a user-ID-based metric that broke the ecosystem because of its inherent weakness.
2
5
18
1,468
Marcus Pratt retweeted
Apr 30
it is quite significant that Musk admitted on the stand that xAI is distilling OpenAI models to train xAI, and that it is using OpenAI's technology to build xAI!
29
144
1,399
252,363
Marcus Pratt retweeted
Mar 27
Put another way, they had 32 advertisers join the $250,000 minimum ads pilot.
OpenAI has surpassed $100M in annualized revenue from ChatGPT ads, has expanded to 600 advertisers, and plans to launch self-serve advertiser access in April (@steph_palazzolo / The Information)
theinformation.com/briefings…
techmeme.com/260326/p45#a260…
1
2
35
6,596
Marcus Pratt retweeted
Mar 26
We dramatically underestimate how much change management it is going to take to automate most knowledge worker tasks.
Between data being in legacy environments or systems or without good APIs, context missing for doing the task, teams that are less technical, and other factors, there’s still a lot of work to drive real AI transformation in an enterprise.
This is actually great news if you’re building right now because the opportunity is to build the software bridges to make this easier, or to build new services firms to help with this change management. Opportunity is all around for those looking.
Mar 25
Silicon Valley thinks AI agents are a $20/mo self-serve subscription.
Main Street is paying local agencies $10,000 just to turn them on.
Everyone assumes AI will be bought primarily online like Slack or Zoom. I think they are wrong.
Some of the biggest winners in the AI boom won't be the software vendors. It will be the humans installing it.
Here is the reality of SMBs right now:
• 54% lack internal AI expertise.
• 41% have data quality too poor for AI to even work.
• 41% already prefer buying AI through a local IT provider.
You cannot "1-click install" a genius AI into a messy CRM or a 15-year-old server. It will just execute the wrong tasks at the speed of light.
The AI software will be cheap and a lot will absolutely be bought online. Making it actually work for a messy, real-world business will be expensive.
Very bullish on the "Do It For Me" economy being back.
120
119
1,190
266,410
Marcus Pratt retweeted
Mar 23
I like how every other platform has perfected targeted advertising but twitter is still serving up stuff like this
120
513
10,280
140,705
Mar 21
I wonder how many ad impressions were served to bots as part of this scheme 🤔
$8 mil worth is a lot of streams!
Mar 20
The first criminal case of streaming fraud where a North Carolina musician who used AI to make songs, then streamed them billions of times himself making $8 million
1
54
Marcus Pratt retweeted
Feb 10
This seems like a very big deal
4
2
17
3,965
Feb 5
GPT has been running basically a "house ad" pushing Codex, so I asked it a question: "how does Codex compare to Claude Cowork for non-technical users?"
Not final ad experience for OpenAI, but shows it's possible to provide an unbiased answer alongside a sponsored CTA
1
69
Marcus Pratt retweeted
Jan 27
Quibi was able to charge $60 CPMs too. Why? Because everyone wants to be first.
Jan 26
$60CPM's...
No conversion tracking...
"confident in unique ad value despite limited analytics"
Ugh.
Brands need to learn from AppLovin's rollout to new ad channels.
6
2
17
6,564
Marcus Pratt retweeted
18 Oct 2025
100% viewthrough rate!
18 Oct 2025
Public restrooms across China now feature facial recognition dispensers that require users to watch short ads before receiving a strip of toilet paper.
The system was initially designed to prevent waste — some visitors were taking excessive paper — but advertisers quickly saw an opportunity. Now, users stand before a small screen, watch a 5–10 second commercial, and are then issued a limited amount of tissue.
It’s part of China’s growing trend of “smart public spaces”, where AI and sensors track usage patterns to cut costs and improve efficiency. However, it’s sparked debates over privacy, dignity, and commercial intrusion — especially in such personal moments.
Still, the concept represents how digital advertising and automation are merging even in the most unexpected corners of daily life, redefining what “public service” means in the 21st century.
3
3
47
28,793
2 Sep 2025
After a great run for most of 2025, $GOOG is up over 8% after hours to a new all-time high. Seems like a pretty decisive legal victory
1
2
120
Marcus Pratt retweeted
2 Sep 2025
ChatGPT's summary of the Google remedies ruling:
- No Chrome or Android divestiture
- Deals okay, but can't be exclusive (incl AI deals)
- Google rivals access to some training data
- Search engine ballot screens on Google hardware & Chrome, incentives $ for others to adopt ballot screens
- Technical cmte, 7 year duration
2 Sep 2025
🚨 Google DOJ remedies ruling is live - 230 pages
storage.courtlistener.com/re…
4
10
36
32,306
Marcus Pratt retweeted
26 Aug 2025
the worst thing about last click attribution is that it has trained a generation of CEOs and CFOs to think growth marketing is a magic wand where media buyers can “juice numbers” on demand.
Put in $1 today and get $4 back tomorrow.
Growth marketing doesn’t work that way and it never has.
42
19
274
64,712
Marcus Pratt retweeted
2 Jun 2025
Interesting set of charts from eMarketer on impact of Tariffs on ad spend by channel. Generally bad for everyone: CTV hardest hit, RMNs would still be fastest growing channel in worst case scenario.
2
1
8
1,772