i have a lot to say about these ads but holy fucking shit… this might be the most tasteful & brutal takedown of a category leader i’ve ever seen. & during the fucking super bowl? insane.
usually these things almost always fall flat (see: slack “welcoming” microsoft teams with a fucking newspaper ad & how cringe that was), but this one lands dead center.
even normies will clock the subtlety. the capturing of chatgpt’s drift in personality, tone, & vibes is absolutely unreal. almost surgical. normal ppl i know make fun of how chatgpt talks.
imo openai made themselves vulnerable here by simply trying to do so much (enterprise, codex, consumer, etc) & lacking a singular cohesive narrative other than they have 800m users. like even google is taking shots about openai being forced to run ads.
anyway i’ll post more but this was an absolute master class (i have posted about how openai competitors should handle their ads play, & this is a great start). also i would not count anthropic out of the consumer race yet (they have a lot of room to grow & even potentially acquire small startups).