Founder @ Upstack Data | We Help Brands Unlock 15% More Scale through Meta Pixel Engineering and Behavioral Analytics

Joined September 2023
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1. trust in God's plan 2. show up for people 3. do what you say 4. act with integrity 5. work hard 6. don't give up 7. stand up for what's right 8. family comes forst 9. smile more 10. back to step 1
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Michael @ Upstack Data retweeted
good morning
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USA national anthem mogging absolutely every other country in the world
New level of American patriotism has just been unlocked #worldcup #usa #fifa
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top users are like dozens of API calls a second, love to see it
founder dilemma for upstack data. the upstack data CLI for claude code is seeing huge adoption for brands building on top of our data warehouse but claude loops are absolutely ripping our APIs in terms of usage. not sure how this scales, but the average CLI user is like 500x-1000x the number of api calls of a dashboard only user. its still early days, but we're going to have to figure out how to correctly address this
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founder dilemma for upstack data. the upstack data CLI for claude code is seeing huge adoption for brands building on top of our data warehouse but claude loops are absolutely ripping our APIs in terms of usage. not sure how this scales, but the average CLI user is like 500x-1000x the number of api calls of a dashboard only user. its still early days, but we're going to have to figure out how to correctly address this
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put this memorial day performance hypothesis to the test. data heavily refuted the claim. spend was lowest of four full weeks memorial week. new customer acquisition and CPMs got worse, not better. total new customers across went DOWN, not up. classic promo signature of discount pull forward repeat/returning buyers and dilution of new customer economics. increase in existing customer pull forward did not heavily skew results
Replying to @michael_upstack
Hi sir have you considered the confounding variable that May had Memorial Day which is probably the best sales holiday in H1? Efficiency probably doesn’t look great if you strip away that weekend. Tell me you don’t operate a brand without saying it.
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plus there are enough non-US brands and consumers and enough brads that don't run holiday sales in the sample, memorial day was just not a significant factor in the data set we sampled to pull the results
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sample of ~100 brands doing at least $1M/mo, correlated and 75% are doing better May vs feb and may vs mar. aggregate NC revenue up 17%. total orders up 25%, traffic up 25%, spend up almost 25%. CVR flat, almost no change. small cohort (<10) fastest growing brands was 40% of growth. 65% of scalers did so on flat or better CPA. common factor among winners was flat or declining cpm (somewhat obvious).
Replying to @michael_upstack
nah i dont think you will get skewered for it when you say many, do you mean median, average or literally just a few brands within your data set? any patterns amongsts the fastest growing brands? are they mostly supplements or broad based? i think it's great to hear more POV from people like you guys instead of just NB.
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probably get skewered for it. lots of people on socials right now riding the "meta is broken" train. we pulled the numbers, we just aren't seeing it at any sustained level. many of our dtc customers had the best month in history in May. and some of the fastest growing brands I've ever seen in last 4-6 months. not to say there has been no volatility, there has been some. meta is ripping right now though. not gonna name names, but if anyone wants to chime in, feel free. signal engineering is so so important as Meta becomes more data driven.
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still working on this
God will Neverrrrrrrrrrrrrrrrr fail you.
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duh
Jun 8
Benedict Evans says AI means more software, not less: "There's going to be a bunch of stuff you could do with software that you just couldn't do before at all. And so there will be more competition." "If you think about the enterprise software fleet today, you've got three buckets... big iron horizontal systems, so SAP and Workday and your CRM... vertical software... and then in the middle, this fuzzy improvised space of Excel and email and the shared file system." "Now you add ChatGPT to that. Do you do that in an LLM? Is there an LLM tool that means you can do that in Salesforce where you couldn't do it before, or you can do it in your vertical app that you couldn't do before?" "All of which is a long way of saying, what does this do to software? And it must be more software. Way more software." @benedictevans with @eriktorenberg
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Summer fishing off to a solid start. 14 mahi on the boat.
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Mark 11:24: "Therefore I tell you, whatever you ask for in prayer, believe that you have received it, and it will be yours." Matthew 21:22: "If you believe, you will receive whatever you ask for in prayer." 1 John 5:14: "This is the confidence we have in approaching God: that if we ask anything according to his will, he hears us."
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underrepresented view
Replying to @stevenborrelli
It's unfair to people who spend a ton of time to immigrate legally. I don't really get why people are so pro-illegal immigration.
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my man
My family came from Cuba. They love Cuba. The food. The culture. The people. They’re proud to be Cuban. But not a single one wishes they still lived there. They came to America for American values. That’s why the immigration debate is so bizarre to them. The people who immigrated legally are often the biggest supporters of deporting people who didn’t. Funny how waiting in line makes you respect the line. Look at Paris last night…disgusting. Look at parts of Europe. Look at what happens when a country stops enforcing its own rules. If you entered America illegally, you should be deported. That’s not anti-immigrant. It’s literally how immigration works. The fastest way to destroy a country is to stop enforcing the standards that made people want to move there in the first place.
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it is truly right and just, our duty and our salvation
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Yes
There is something darkly amusing about the fact that selling victimhood to the most privileged people in history has become such a lucrative and big business. When I was on tour with @jordanbpeterson he talked about many things, but probably the most common recurring theme was the "Spirit of Cain". It seems our ancient and sacred texts tell these stories for a reason: victimhood is easy, seductive and addictive. And now profitable too. We are living through a perpetual victimhood escalation battle where people (and groups) now compete not on merit, but on the supposed disadvantages they face. Which makes perfect sense since this is the incentive structure our societies have been encouraged and forced to adopt.
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sorry, not sorry. many such cases, in defense of american culture, which we should be proud of and not shamed for. People in general should be proud of the culture they come from. You from yours. Me from mine. it isnt normal to shame entire generations of our own into believing their culture is bad
Replying to @notsleepy
We must deport
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wearing plastic (petroleum fabrics) such as poly-ester, polyethylene, acrylic(polyacrylonitrile) nylon(polyamide), spandex and lycra (polyurethane) is thankfully breaching the collective concious. should be a lefty issue, but the only people really talking about it are on the right. marketing will have you believe these are "performance" materials. bigco all happy to have you eat slop and wear plastic and inject poison booster(v*x) wonder why? also cotton, denim, linen is superior in all dimension, look, feel, style, breathability and durability. stand two people side by side., one wearing plastic slop and one wearing real fiber and tell me which one looks better.
The MAHA movement doesn't stop with what we EAT — It's also about what we WEAR. For decades, America offshored textile jobs and allowed foreign synthetic, plastic-based materials to take over the clothing market. Together with @SecKennedy, the Great American Cotton Plan puts American-grown cotton FIRST again: supporting our farmers, strengthening U.S. manufacturing, and giving families a natural choice.
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hang it in the Louvre.
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