We are extending our mission of democratising internet commerce for everyone to a new stakeholder : Retailers.
Meesho has acquired
@KiranaClubApp.
India’s grocery market is estimated at ~$658 billion, with kirana and general trade channels accounting for nearly 91% of the market. Yet millions of kiranas across Tier 3, Tier 4 and rural India still rely on fragmented distributor networks, limited assortment and opaque pricing structures for sourcing.
Anshul Gupta (
@baniaintech) and Aishwarya Jain (
@AishwaryaTSD) built Kirana Club to solve exactly this. A zero-inventory, zero-field-sales, community-first B2B marketplace, purpose-built for kiranas outside metro India. Today, the platform serves 4.1 million registered retailers. Deep trust built through a model that was designed for this market from day one.
What drew us to Kirana Club was the philosophy behind it: asset-light, community-led, built for users that mainstream platforms overlooked. It’s the same instinct with which Sanjeev and I built Meesho.
We’re excited about the opportunities ahead and look forward to building for retailers across Bharat.