The growth side of crypto. Podcast β€’ Events β€’ Research β€’ Advisory β€’ Reaching 4,500 crypto growth professionals - onchaingrowth.xyz

Joined November 2021
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Crypto is shifting from asset class to platform. We need more places to talk about the HOW of this next chapter. OGC x @hypepartners brought together 300 growth minds for the inaugural Onchain Growth Summit during @BerBlockWeek. The level of conversation and energy was phenomenal. We took a different, curated approach and we're humbled by the amazing responses we are getting. This is only the beginning. Thank you to all attendees, speakers and partners of the inaugural edition of Onchain Growth Summit: @flipsidecrypto, @OctantApp, @addressableid, @cookie3, @Polkadot, @StellarOrg
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The best infrastructure is the kind nobody notices. @privy_io's wallet is embedded in apps millions of people use - and most users will never know it's there. In the latest OGC podcast episode, @normanwiese chatted with @debsoon on: β†’ Marketing infrastructure designed to be invisible β†’ Selling wallets to Klarna and Kraken β†’ AI agents needing programmable wallets β†’ Where stablecoins go from here πŸŽ™οΈ Link to episode below ->
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Ecosystem building is an operational discipline - not just community vibes and grants. New episode with @pattiruss_ from @SuperteamDE on: β†’ How @solana hackathons work as startup competitions with $2.5M in prizes β†’ Measuring ecosystem success through founder KPIs β†’ Why Europe's best crypto talent keeps leaving β†’ RWAs, prediction markets, and stablecoin infra
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Grants built crypto's early developer ecosystems. But the next era needs something more sophisticated - yield-based funding, community-guided allocation, and real accountability for where capital goes. New OGC Podcast episode with @Arlery, CMO at @octant_app β†’ Link below
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Full episode on Spotify, Applem Podcasts and Youtube: buff.ly/WhpGqzg
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"We're a crypto company with a drink. That's how I view it." @osf_rekt on why Rekt Brands leads with crypto expertise, not CPG experience. Full episode on OGC.
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Hear the whole story here: buff.ly/vMbVUKj
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LLMs are eating the marketing funnel - @MalteLandwehr knows. Google: I search β†’ I click β†’ I learn β†’ I decide ChatGPT: I ask β†’ I get the answer β†’ I decide All those middle clicks? Gone. The traffic you used to measure? Invisible.
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Podcast episode: buff.ly/KHTHHbq
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Growth frameworks that actually transfer from web2 to crypto - and the ones that don't. @jkey_eth breaks it down on the OGC Podcast: buff.ly/Swjxz3i
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"We're seeing a version of what we saw in crypto and NFTs in 2021 - but now with AI." @TPan____ on why @MilkRoad is expanding beyond crypto.
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From solopreneur to Head of Growth at one of crypto's biggest media brands. New episode with @TPan____ on: β†’ Building to 8K subs solo (386 essays) β†’ What content actually resonates in web3 growth β†’ Scaling @MilkRoad across crypto, macro & AI Episode link below ‡️
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New OGC Podcast episode is live, and it’s a hyped one. ⚑️ @0xDannyHype, CEO at @hypepartners, sharing what it takes to build a 100 person marketing agency through multiple crypto cycles. Other topics he explored with host @normanwiese: β†’ Why projects that go dark in downturns take 3-5 years to recover β†’ How TikTok experiments are working for crypto β†’ Chasing every marketing meta vs staying true to your vision β†’ Why crypto marketing finally shifts from vanity metrics to real KPIs (TVL, DAUs, revenue) Episode links in the first comment below ‡️
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β€’ Spotify: tinyurl.com/z2umx849 β€’ Apple Podcasts: tinyurl.com/4zbecv52 β€’ Youtube: tinyurl.com/4rau7w6t
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Relaxed OGC morning coffee vibes
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