Asker of good questions. 📣 Head of PMM @clay 💻 fmr VP Marketing @orumhq 🎓 @MIT @Wharton

Joined March 2009
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A thought I've been having lately: Stoicism drives clarity and focus, while emotion / empathy drives action and progress. A balance of both is needed to do big things.
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The fallacy of this is that more creates more. More hours, more hiring, more something. And it is true in a sense. If you put in more work, more work will happen. But I think for most startups, the leverage is really in how differently you approach the problem, how well you cultivate your team, and the strategy. Any large company can outspend you on hours. They have thousands or tens of thousands more people, spending more hours. If hours worked were the metric, every large company and government organization would always win and do the best work. More hours, better output. This thinking is often representative of younger founders, where the startup becomes their identity and life. They have a hard time doing anything else, and cannot understand that your work is not the person that is you. But activities outside of work can grow you as a person too and make you do better work. I’ve never worked this way. As a designer, I always saw the need to take a step back, to take a break. At times, I might work 12 hours or 16 hours, or whatever amount was needed, but it wasn’t the norm. You just can't grind design, you need inspiration. But taking that step away from the work, would give me more perspective, inspiration and I could approach the problem differently or I could just see the solution. Grinding is never good for any creative problem, and startups or creating new products are often mostly about creative problem solving. Grinding works ok for email jobs, or where you just executing on very clear playbook. With Linear, we’ve never worked this way. We work reasonable hours, 5 days a week. All of us founders have families. Many of our employees have families. I personally stop every evening, spend time with the family, cook dinner for the family, eat dinner together, and focus on things outside of work. Sometimes I work in the late evenings or weekends, but to me the pride is that I don’t need to. Company should be succesful without it. My goal is to build a company that is sustainable in the long term, and doesn’t require heroics or personal sacrifices every single day. There are times when our team is heroic. Launches, incidents, some other work that just needs to be done. They will work late into the night because they know it is the right thing. But we don’t require that every day or every week, and the more this happens, the more I think it is a failure of our company and leadership. The team and the leaders should always keep a reserve to use when something is needed. Our thinking was also that quality, which we value, doesn’t emerge from working more or stressing people more. It emerges when you create the conditions for it to emerge. Often it is the appreciation, space, time, and how the person feels. A person who is rested will do better work. I wouldn’t attribute much of our success to working a lot. The success came from having clear thinking, ideas, and focus to do the right things. I sometimes wish we could move the culture more toward a Zen master. Real mastery is not exerting the most effort. It is achieving the outcome with the least necessary effort.
"If you are not working 7 days per week, you are going to lose". Corgi Insurance is the most intense workplace culture in startups. - The company works 7 days per week. - Founder (@nico_laqua) lives and sleeps in the office. - He built a cafe in the office because there was no local cafe that was open 24/7. - 2/3 of the first 30 team members have the Corgi logo as a tattoo. Today I went behind the scenes with Nico, who has used this culture to scale the company to a $2.6BN valuation in just two years. My condensed notes below: 1. If You Are Not Working 7 Days Per Week, You Are Going to Lose: Whatever you can get done in 5 days, you'll get more done in 6 and 7. If you are trying to solve the world’s hardest problems, a standard 5-day workweek will not cut it. 2. Work Trials Repel the Mediocre: Corgi forces candidates into mock work trials over the weekend. If seeing a full office on a Saturday scares them, they don't belong. True intensity acts as a natural filter to attract killers and repel clock-watchers. 3. Lead from the Front Lines You can’t demand 7-day weeks while sitting on a yacht. Nico sleeps 3–4 hours a night on a mattress inside the office. If you want your troops to bleed, you have to be in the trenches with them. 4. Culture Only Means One Thing: Winning Forget superficial jargon like "hackers" or "ex-founders." Strip away the corporate fluff. A great startup culture is aggressively optimized around one single word: Winning. 5. Lifespan vs. Victories Building something world-historic requires radical sacrifice. When asked if he'd rather build a trillion-dollar company and die at 50, or fail and live to 80, the answer was easy. "I would rather measure my lifespan in victories." 6. Reject the Comfort of "Quiet Quitting." If you are operating in a hyper-growth environment and your days off happen to be Saturday and Sunday every single week, you are quiet quitting. To win, you must deliberately bypass the off-ramps of personal comfort and low volatility. Corgi isn't for everyone—and that’s exactly the point.
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Too many people want to change the world, and not enough want to change it for the better.
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happiness is the joy felt moving towards your potential.
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men in their 40s used to have cool midlife crisis but now they just have agentic workflows
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Peter Thiel: "Do One Thing"
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Ask marketing leaders how to cultivate creativity inside their teams, and they say things like “hire creative people.”
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Yes, DNA matters, but so does the environment you build to foster it as a leader. Does your team have time for hobbies? Do they have space for diff perspectives? Do you celebrate out of box ideas? Without these elements, even a “creative” team will lose its magic
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Jan 7
.@lulumeservey on how founders can break through the noise: "I looked up the literal definition of 'white noise.' It's basically: maximum intensity, at every frequency, altogether, so that it's mushed into this nothingness. That feels like the information environment that we're in." "The only way to break through the white noise is: you don't compete on being loud. And competing on temporary intensity is not it. But one, normal volume or quieter note, that is sustained for a long period of time, actually does cut through." "People love hearing the thing that they are feeling and can't express, articulated into words that they wish they could have thought of."
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24 Sep 2025
I think this is a brilliant observation from Lulu: people root for you when they think you deserve more than you've got, and root against you when it's the opposite. It captures an essential element of good comms...how can you help people think you're underrated rather than overrated? People are very motivated to correct the record in either direction, or as Lulu puts it, "We're all kind of reputational karens."
24 Sep 2025
As appreciated as it is, I think the power of storytelling is still somehow underrated. @lulumeservey has advised some of the best companies (with the best auras) on comms such as Anduril, Cognition, Ramp, and many others. I loved having Lulu on Uncapped. We talked about the role of comms in company building, the elements of a good startup story, how vibes impact recruiting, and more. I learned a ton and had a great time. Hope you enjoy.
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Sensing our shared humanity and the smallness of the world is one of the best feelings.
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Others' Beliefs Become Your Reality This is called the Pygmalion effect. If people around you say you'll never grow, you probably never will. Surround yourself with people who believe in your potential.
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have been having too much fun on tradle.net lately, and just vibe coded an art history guessing game, modeled after my college art history class final. art-time-quest.lovable.app/ feedback welcome
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It only takes five minutes to break the cycle. Five minutes of exercise and you are back on the path. Five minutes of writing and the manuscript is moving forward again. Five minutes of conversation and the relationship is restored. It doesn't take much to feel good again.
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10 Jan 2025
Dopamine from information gathering is a dangerous drug. Your entire life will change the moment you stop looking for more information and start acting on the information you already have. Get your dopamine from action.
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universally the most successful and happy people I know if you shadowed them for a day would look like professional readers regardless of what their jobs actually are. the greatest freedom is making money from chasing interesting and rare information
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Marketers often fall into the trap of playing it safe rather than playing to win.
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What does this look like? Overcomplicated processes, lack of conviction, CYA behaviors, hesitating to be direct when needing to push cross-functional partners to collaborate. This mindset stems from being in a role where, even though impact is measurable, it can feel abstract
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The way forward? Stay relentlessly connected to your market & customers. Be the undisputed voice of both inside your organization. Spend more time listening to customers than executing tasks. Align work with the business's north star and let insights fuel your confidence to lead.
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