I wrote a book. It's called Never Enough, and it comes out in 21 days. When I started, I thought I was going to write a business book. You know the type: Here's the cheat codes I used to build an incredible business. Do well by doing good. Start small, think big. Cash is king. Fail fast, learn faster. Yes, there's a million books like this, but I was going to write my own cheat codes. But, as I delved deeper, the book took on a surprisingly personal tone. Writing became a way to sort myself out—a form of therapy. I began pouring my thoughts about business, wealth, and the never-ending anxiety that drives me onto the page. I explored how my complex family dynamics fuelled my desire for wealth and success and how, once achieved, money’s corrosive effects manifested in myself and those around me. Ultimately, I confronted the question I was grappling with, almost two decades into my career, having achieved what I always thought I wanted: WTF are you supposed to do once you've "made it"? Because for me, there was no 'there' there. I felt just as anxious and stressed out with ten million dollars in the bank as I did with ten thousand. And despite having more money than I needed, I was maniacally still going. But why? What I found particularly alarming was that as I met more and more successful people—first deca-millionaires, then centi-millionaires, then billionaires and multi-billionaires—I realized they were no different from me. Most were still going, still striving for more. Dissatisfied and looking up at the next, richer person. The next rung on the ladder. A bigger plane. Another mansion. A superyacht. No matter what they had, it was never enough. This terrified me because all my life, I’d always thought money would solve my problems. That it would stop my parents from fighting. Bring my family closer together. Make my life more exciting. And attract incredible friends. Most importantly, I believed it would finally take away the pit in my stomach. That miserable, anxious lump that I thought would go away, if I just had enough zeros at the end of my bank statement. But that isn't what happened. My book is the story of what it feels like to go from barista to billionaire. Spoiler: It's not what you'd expect. And I'm not a billionaire anymore. And you'll have to read it to find out why. Of course, in telling my story, I also tell the story of Tiny. How @_Sparling_ and I gradually built the business, brick by brick. From designing websites in my apartment, to a public company with hundreds of millions of dollars in revenue. Most importantly, I share some of our worst horror stories and biggest mistakes along the way, so you can (hopefully) avoid them yourself. Writing a book is a weird experience unlike anything I've done before. Usually, when I write something or launch a company, I get instant feedback. 20 likes or 2,000. Stripe revenue. Charts. SOMETHING. One of the hardest things about writing a book, is that you spend all this time working on it without knowing if it will resonate with anyone. In my case, almost three years. A few months ago, I sucked it up and sent out the first copies to a bunch of writers I admired, then spent the next few weeks in a vague panic. When many of them not only told me they enjoyed it, but that they'd endorse it on the cover, I felt my blood pressure drop. Here's what a few of them said: @MorganHousel, author of The Psychology of Money: “A massively important topic written by a guy with firsthand experience. Everyone should read this.” @JamesClear, author of Atomic Habits “Like going to business school and therapy all in one book.” @shaneparrish, author of Clear Thinking: "A gripping reminder about what’s worth wanting and being careful what you wish for.” Derek @Sivers, author of Anything You Want: “A thrilling and unique story. Humble dude goes from $0 to billionaire with a surprise ending. His choices along the way fill you with envy or disgust, and make you question what you'd do if this happened to you.” In the end, writing this book was one of the most satisfying things I've ever done, and I can't wait to share it with everyone on July 9th. It would mean a lot to me if you'd read it and tell me what you think. You can pre-order it here: neverenough.com Also: if you happen to be in Victoria, BC on July 9th, I'm doing a book launch event at Bolen Books 7-8:30PM. Tickets required (1 ticket = 1 book at the event). Maybe I'll see you there :-)

Congrats to DeepSeek on producing an o1-level reasoning model! Their research paper demonstrates that they’ve independently found some of the core ideas that we did on our way to o1.

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