Look at the Economist, digging its own grave - intrusive data collection is not only bad for privacy but also kills traditional print journalism (which becomes obsolete when all ads are hyper-personalised)
I disagree with the economist that 1) privacy fears of smart assistants, TVs, security cameras and IoT devices is 'overstated', and that 2) manufacturers need to do more to _convince_ people if their "potential" is to be achieved. Manufacturers do not yet deserve user trust.