Great quote Nick. Always choose a coach/trainer/shoe fitter that has your goals in mind, not theirs. We always fit a shoe to the individual based on their needs. Never ours.
There are two types of coach/athlete relationships. One where the coach helps the athlete reach her/his goals, and one where the athlete helps the coach reach his/her goals. Probably a middle ground also, but I know which end of that spectrum is the more healthy relationship.