Founding Director, AirStas; Distinguished Professor, Sunway U: focuses on digitalization, sustainability, space tourism, climate crisis, and data analytics, AGI

Joined April 2010
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12,000 Google Scholar Citations => A Journey That Was Never Supposed to HappenπŸ’šπŸ’šπŸ’šπŸ’š When I began this career 18 years ago, even my own mother, the woman who brought me into this world, told me it was time to slow down. "Travel. Play golf. Enjoy the rest of your life," she saidπŸ’šπŸ’šπŸ’šπŸ’š I chose a different path! I still remember the quiet thrill of reaching 1,000 citations, a number that felt almost unreal at the time. Today, as that number crosses 12,000, I find myself overwhelmed not by the count itself, but by everything it represents: the late nights, the countless revisions, the rejections that stung, the acceptances that healed, and the beautiful minds I've had the privilege to work alongside. Every single citation is a conversation, someone, somewhere in the world, read our work and found it worthy of building upon. That thought alone humbles me beyond words. This milestone belongs not to me, but to all of you! To my co-authors and colleagues who trusted me and walked this road together. To my students, my greatest pride, who challenged me to grow even as I tried to guide them. To the journal editors and reviewers whose rigorous eyes sharpened every word we wrote. And to every scholar who cited our work, thank you for listening, for engaging, and for carrying these ideas forward. They say academia is a lonely journey. I disagree. It is the most connected journey I have ever known. The path of scholarship has no finish line, and at 12,000 citations, I am more certain than ever that the best chapters are still ahead. With a heart full of gratitude, mj in Sunway πŸ‡²πŸ‡Ύ Sohye Bae @Joaquim Dias Soeiro @Phil Metzger @홍미정; Tatiyaporn Jarumaneerat Soojong Pak; YeAh Kim; Man S Kim; Hwieun Sylvia Choi; Yong-ki Lee; Yeonwoo Kyla Joo; 彭康麟 Ben Goh; Kevin So; Tran My Linh; Yunkyoung Jo; ν•œμ‹ ν¬; Ho-Young Lee; Hakseung Shin; Chung Chan Ho Charlie; Taelyn Songyi Kim; Siamak Seyfii; Vo Thanh Tan; C. Michael Hall; Namho Chung; Jim Petrick; Ohbyung Kwon; Timothy Jung; Mark Bonn; Susanna Jinok Kim; Nu Promsivapallop; Hesam Olya; Namhyun Kim; Chulmo Koo; Taeky Kim; Sungeun Kang; Ji Yoon; Kisang Ryu; Noshir Contractor; Vincent Mangematin; Timothy Lee; Jin Young Chung; Seol-Min Yoon; Kwonsang Sohn; Viswanathan Girish; ν™©κ²½ν™”; Joo Yeon Park; Sung Taek Lim; Woojin Lee; Erika Heekyung Sung; Seok Kang Xiaoxin Liang Yooshik Yoon @이창규 @Samantha Murdy Michael Preis; μ‹ μ°½μ—΄; Eunjung Yang; @Myongjae Lee @Chris Shin @Ivan KW Lai; @Xi Ji; @Zhilun Huang; @jeong Hyun Kim; @Mustafeed Zaman; @Changkyu Lee; @Amin Nazifi; @AJ Han; @Jeongdoo Park; @Stuart Barnes; @Emrullah Erul; @Eunjung you; @Jialing Zhang; @Lawrence Bendle; @Sabena Hahn: @Choong-Ki Lee; @Dae-Kwan Kim; @JeongmanKim; @Chulwon Kim; @Soo Kang; @Minseong Kim; @HakJun Song; @Woo Gon Kim; @Haywantee Ramkissoon; @Yae-Na Park; @Yu-Jin Kwon; @Hyun Jeong Jenny Kim; @Paraskevi Fountoulaki; and many more! #GoogleScholar #12000Citations #AcademicJourney #NeverTooLate #Grateful #Research #SpaceTourism #Sustainability #AI #DataAnalytics #SunwayUniversity #SunwayBusinessSchool #DMSI #SunwayEducationGroup
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Publishing a research paper seems like conducting an orchestraπŸ’šπŸ’šπŸ’šπŸ’š It takes the generous support of colleagues, the guidance of journal editors, the dedication of Ph.D. students, and then the countless stages: pilot testing, preliminary surveys, content validity checks, expert reviews from both academic and field professionals, the main survey… and on top of all that, the insightful comments from three anonymous reviewers who push you to make it betterπŸ’›πŸ’›πŸ’›πŸ’› This journey was not easy. There were many struggles at the beginning. But after two years of persistence and the collective effort of every person involved, I am deeply grateful to share that our paper, "Resident Perceptions of Spaceport Destination Development," has been published in the @JSustTour JournalSustainableTourism, a leading journal in the field. No research is ever a solo performance. It is the harmony of many hands, many minds, and many hearts that brings a paper to life. To my wonderful co-authors, @SINHEEHAN, @YunkyoungJo, @hyodanChoi, @NamhoChung, and @ColinMichaelHall, the great editor @xavierfont, and to everyone who contributed along the amazing way (@SergioAlvarez @NatashaCruzMillheim @SungEunKang @ChanhoChung): thank you so much from the bottom of my heart. This one means a lot. πŸ™πŸ™πŸ™πŸ™ #Spaceport #SustainableTourism #SpaceTourism #SpaceportDevelopment #ResearchJourney #Teamwork #Grateful #SunwayUniversity #SunwayBusinessSchool #DMSI #SunwayEducationGroup
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Extremely thrilled to share that our paper "Orthostatic Intolerance in Spaceflight: A Systematic Review and Meta-Analysis" has just been published in Acta AstronauticaπŸ’šπŸ’šπŸ’šπŸ’š This one is deeply personal to meπŸ’›πŸ’›πŸ’›πŸ’› As a tourism and hospitality scholar, authoring a medical systematic review with my colleagues and doctoral students from the College of Medicine was both humbling and exhilarating. I spent countless late nights studying on my own, determined not to mislead my team, writing comments, learning, and pushing beyond my comfort zone. The journey was long and challenging, but the reward has been extraordinary. If there's one lesson this experience has driven home, it's this: interdisciplinary research doesn't just produce papers, it transforms the researcher. I gained more knowledge stepping outside my field than I ever could have staying within it. My heartfelt gratitude goes to my wonderful colleagues, brilliant doctoral students, and the journal editor for believing in this work (@YeAhKim @JunghyunKim @HwieunChoi @SoojongPak @ManSKim [κΉ€λ§Œμ„] @ZhengHong(George)Zhu). The path of scholarship truly has no finish line, and I wouldn't have it any other way. lnkd.in/gUqpKFnR #AirStas #SunwayUniversity #SunwayBusinessShool #DMSI
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Some papers carry more than research, they carry a story of resilience, perseverance, and the human spirit πŸ’šπŸ’šπŸ’šπŸ’š I am deeply honored to share that our paper on Ethnic food, Korean food with @JooheeAhn, @HuaiyuLi, and @HGTOlya has been accepted for publication in the @InternationalJournalHospitalityManagement @ManuelRivera, one of the most prestigious journals in the hospitality field worldwide πŸ’›πŸ’›πŸ’›πŸ’› This study, nearly two years in the making, was a journey I walked alongside my doctoral student, Joo Hee, and what a journey it has been. Joo Hee is a mother of two college-age sons. During the course of this research, she was diagnosed with cancer and underwent surgery. Yet she never gave up, not on her health, not on her family, and not on our research. She fought through it all with a quiet strength that words can hardly capture!!!! Today, she stands cancer-free, with a publication in one of the world's top-tier SSCI journals and Q1, and a position in the United States. If this isn't what academia should be about, lifting each other up through the hardest of times, I don't know what is. Joo Hee! I am so proud of you!! Your courage has been an inspiration far beyond the pages of our paper!!! To everyone who supported, encouraged, and believed in us along the way, thank you. This achievement belongs to all of you as well!!!! #SunwayUniversity #SunwayBusinessSchool #sunwayeductiongroup #DMSI lnkd.in/g3sTtQYv
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A wonderful lunch with my Marketing department colleagues (@ChinChuanGan @KoayKianYeik @PeiShanSoon) and our visiting speaker from the UK (@BianXuemei97377) at Sunway University Business School! Great food, great conversation, and even greater companyπŸ’šπŸ’šπŸ’šπŸ’š Two months into my new chapter in Malaysia, and moments like these remind me, I'm not just settling in, I'm feeling right at home πŸ’›πŸ’›πŸ’›πŸ’› #SunwayUniversity #AcademicLife #Malaysia #NewBeginnings #SunwayBusinessSchool
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A systematic literature review is essential for any research. Let's have many of you attend Dean Marc's special lecture and share your thoughtsπŸ’šπŸ’šπŸ’šπŸ’š Hello everyone, Looking forward to seeing you all for the unprecedent topic and wonderful speaker (Distinguished Professor @WengMarcLim, The Dean of Sunway Business School) on How to conduct Systematic Literature Review to publish in top SSCI journalsπŸ’šπŸ’šπŸ’šπŸ’š #airstas airstas.com/ #SunwayUniversity #SunwayBusinesSchool
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Hello everyoneπŸ’šπŸ’šπŸ’šπŸ’š Looking forward to seeing you all for the unprecedent topic and wonderful speaker (Distinguished Professor @limwengmarc Weng Marc Lim, The Dean of Sunway Business School) on How to conduct Systematic Literature Review to publish in top SSCI journalsπŸ’šπŸ’šπŸ’šπŸ’š #airstas airstas.com/ #SunwayUniversity #SunwayBusinesSchool
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Myung Ja Kim retweeted
Our team will be in the Hart Senate office building in DC on April 21. If you come by our table, we will let you remotely drive a 3-D printed lunar robot that will be in the Exolith lab lunar soil chamber in Orlando.
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Extremely happy to share our paper on β€œESG Beyond Big Businessβ€πŸ’šπŸ’šπŸ’šπŸ’š Greatly appreciate our great Ph.D. students and honorable colleagues (@홍미정 @JaehyunHong @JaeJangYang @YongkiLee), the wonderful editors of @JournalFutureConvergence Research, anonymous reviewers, and many more who contributed to this workπŸ’›πŸ’›πŸ’›πŸ’› Hopely, you enjoy it! Hong, M. J., Hong, J. H., Yang, J. J., Lee, Y. K., & Kim, M. J.* (2026). Corporate characteristics and ESG rating in middle-market enterprises: The moderating role of firm size. Journal of Future Convergence Research, 6(2), 267–294 (KCI).
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I said goodbye to my hero, my supporter, and my mentor. My father passed away peacefully at 88πŸ’šπŸ’šπŸ’šπŸ’š Watching him struggle with his health recently was painful, but he fought bravely until the very end. Now, his suffering is overπŸ’›πŸ’›πŸ’›πŸ’› Thank you so much, Dad, for teaching me how to live with dignity, humanity, and contribution to society. You will always be my role model. Do not worry about my mom, sisters, brothers, nephews, and niece. I will take care of them all as you have done so far. I love you very much, Dad. Respectfully! Your daughter mj!!!!
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Owing to all your support, extremely happy to share that I’m starting a new position as Distinguished Professor at Sunway Business School, Sunway University πŸ’šπŸ’šπŸ’šπŸ’š Thank you so much for your huge help: @SibrandPoppema @WengMarcLim; @ElizabethLee; @AbhiVeerakumarasivamLay @ChingChaiChin @ChuanGan @MahendhiranSanggaranNAIR @JoaquimDiasSoeiro @DanielChongKaLeong @BeyHingGoh @SunwayUniversity @SunwayBusinessSchool @SunwayFamilyπŸ’›πŸ’›πŸ’›πŸ’›
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Myung Ja Kim retweeted
Join me in London tomorrow!
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Myung Ja Kim retweeted
We had visit at UCF’s Exolith Lab by Prof. Young Joon Lee and his team from Cheju Halla University (South Korea). The Stephen Hawking Center hosted them, working for international lunar robotics competitions. More about the visit and collaboration, here: linkedin.com/posts/enteleche…
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Myung Ja Kim retweeted
Honestly I think South Korea could be the loveliest and most civilized country in the world, right now. I was extremely impressed when visiting there. Extremely.
Replying to @Reuters
The narrative around South Korea is shifting from "demographic crisis" to a "historic comeback." πŸ“ˆ The fact that the world's lowest birthrate is finally rising, coupled with Samsung becoming the first Korean company to hit a $1 trillion market cap, proves that the nation's fundamental strength is stronger than ever. However, the real game-changer will be South Korea's transition into a global talent hub. By integrating proactive and diverse immigration policies with its world-class tech infrastructure, South Korea is positioning itself to overcome labor shortages and spark a new wave of innovation. 🌐 It’s not just about surviving; it’s about evolving into a "Great Nation" that leads the world in both economic power and cultural diversity. The synergy between traditional resilience and an open-door policy for global talent will make South Korea unstoppable by this summer peak. πŸ‡°πŸ‡·πŸš€βœ¨
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Myung Ja Kim retweeted
True. But space is managed by the federal government (not state and local), and the federal government deeply cares about national security and hence buildout of AI, so the clamp-down will come a lot slower. The longer-term solution will be industry off-planet entirely.
Do not be fooled, they will go after space based data centers as well, it’s only a matter of time.
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Myung Ja Kim retweeted
Saw this while driving. Can’t unsee it.
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Myung Ja Kim retweeted
This was a GREAT panel talk on beating China to the Moon vs. beating China on the Moon. A topic put forward by Bhavya Lal. Moderated by Jeff Foust with Lori Garver, Thomas Zurbuchen, yours truly, and Pete Garretson.
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Myung Ja Kim retweeted
IMO, most of the skepticism about AI becoming smarter than humans in every way (within just a few years) is because people feel threatened by it (as they certainly should) and denying it feels better than facing it. The anger and rudeness is a big tell.
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