@switchboardsoft profile picture
Switchboard Software @switchboardsoft
Joined October 2015
  • Tweets 1,270
  • Following 2,369
  • Followers 3,123
180 Photos and videos
Hot take: If your ‘single source of truth’ needs three programming languages and an agency retainer to keep running… it’s not really a source of truth. It’s a tax on speed. Read more → switchboard-software.com/pos… #MarTechOps #MarketingData #DataOps #DatoramaAlternative

Outgrowing Datorama? Why It’s Not Your Fault—and What to Do Next

Feeling stuck with Datorama’s complexity or slow reporting? You’re not alone. Learn what top marketers are doing to modernize their stack, cut costs, and unlock scalable analytics.

switchboard-software.com
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We just published a new case study with MediaCo 🎉 Here’s what they achieved with Switchboard: ✅ Single source of truth for digital data ✅ 100 hrs/month saved ✅ 90% fewer discrepancies ✅ No need for 2–3 extra hires Read it here 👉 switchboard-software.com/suc…
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Data accuracy is crucial for publishers. Manny Balbin breaks down the issues caused by bad data and why automation is key. Make sure your data pipeline fuels growth, not losses. #digitalmedia #publishing #dataquality Check out the article here. digitalcontentnext.org/blog/…

How publishers can avoid the high cost of inaccurate data

Every year, poor data quality costs organizations an average $12.9 million, according to Gartner. These companies are actively looking for ways to

digitalcontentnext.org
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Standardizing measurement jn the retail media space is a recurring theme at the #IAB Connected Commerce Summit. What are some of the other biggest problems the retail industry needs to solve for? 🤔
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Great insights at #IAB from @DeloitteDigital and @BCG on the ROI of Loyalty Data. One of the big takeaways: Data Clean Rooms. "If you don't know what they are or what the use case is, get on it!" Here's a crash course bit.ly/cleanyourdata - find our team at IAB to learn more!

Understanding data clean rooms - Switchboard Software

First-party data is key to leveraging audience insights, but data clean rooms are fast becoming a popular way of augmenting/optimizing using second-party data.

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250 marketing channels ➡️ a single source of truth ➕ issue resolution from 1 week ➡️ 1 day 🟰🤯 What #DataDriven pioneer of audio streaming services pulled this off in 60 days while saving 80 engineering hrs per month? Meet the Switchboard "J" Team at #IAB tomorrow to find out!
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Exciting news from VentureBeat on our recent Series A led by GFT Ventures and Quest Venture Partners! Congratulations to our Founders @jukaykwek and @doubleocherry and the entire Switchboard team 🎉 Stay tuned for more news (and more "new"s) to come.. lnkd.in/gvBHVsuQ

LinkedIn

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lnkd.in
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We are attending Digital Content Next's Tech & Product Innovation Day tomorrow! This event brings together DCN members to discuss the issues impacting tech and product, like data management, modern tech stacks, development strategies, UX, compliance, AI, and accessibility.
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We had such a great time at eTail Connect in West Palm Beach this week. We heard from many amazing speakers and discussed the latest trends and technologies to stay ahead of the curve with top retailers and brands. bit.ly/3Vc8oxH
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Look for us tomorrow at @eTailNews Connect's East 2023 conference bringing together eCommerce and Digital Marketing leaders from top retailers and brands. #eTailConnect #eCommerce #DigitalMarketing #Retail #DataAutomation #dataops #revops #Data
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Our CEO, @jukaykwek, is looking forward to connecting with eCommerce and Digital Marketing leaders from top retails and brands at @eTailNews Connect's East 2023 Conference April 26-28. #eTailConnect #eCommerce #DigitalMarketing #Retail #DataAutomation #dataops #revops #Data
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What a conference, what a backdrop - and what a truly great bunch of people at @Digiday's Publishing Summit in Vail this week! #dataautomation #data #publishing #digiday23 #digidaypublishing #publishing #adtech #dataops #revops
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Join our CEO @jukaykwek at @Digiday Publishing Summit in Vail this coming Monday as he explains how a publishing powerhouse solved their data engineering roadblock #dataautomation #data #publishing #digiday23 #digidaypublishing #publishing #adtech #dataops #revops
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At @AdMonsters Publisher Forum, our Head of Sales, Sean Cogan, shared how Switchboard enables automation across data pipelines to ensure cost and management efficiency. bit.ly/3n3Pzj5 #AdMonsters #PubForum #Miami #Data #automation #adtech #publishing #digitalmedia
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Join our CEO @jukaykwek at @Digiday Publishing Summit in Vail, CO next week, as he explains how a publishing powerhouse solved their data engineering roadblock and used data to accelerate growth bit.ly/40wHKAP #dataautomation #publishing #digiday23 #digidaypublishing
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Can #digitaladvertising be sustainable? Absolutely! Our latest article highlights the industry's efforts towards a greener future. bit.ly/42ijIvh #adnetzero #GreenAdvertising #adtech #sustainability #sustainableadvertising #advertising #attention #netzero

Sustainability in digital advertising part 2: How ad tech is reducing its carbon footprint -...

A digital ad campaign generates emissions equivalent to 323 tons of CO2eq, which is approximately the same as 160 round-trip flights between Paris and New York.

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As #retailmedianetworks connect advertisers with a growing volume of data, it becomes more important to harness that data for actionable insight. Check out what our VP of Marketing, @navidnassiri, has to say in Total Retail: bit.ly/3yDXLJl
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#Sustainability has become a buzzword in recent years, but in 2023, the #digitaladvertising industry is beginning to take meaningful steps toward achieving #netzero bit.ly/3JDdRJP #GreenAction #adnetzero #GreenAdvertising #adtech #sustainableadvertising #advertising

Sustainability in digital advertising part 1: Ad Net Zero - Switchboard Software

As internet usage increases, so too does the need for tangible steps towards sustainability in digital advertising. This all starts with how we consume data.

switchboard-software.com
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Heading to Miami for @AdMonsters next week? Connect with Sean or Sue - or come and see us on the main stage Mar 12 at 4.10pm! #AdMonsters #PubForum #Miami #Data #automation #adtech #publishing #digitalmedia bit.ly/3Likgeu bit.ly/3LiaRnd
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This #InternationalWomensDay, the spotlight is on innovation and technology for gender equality, and what can be done to support women in tech. Check out our blog post to find out how Switchboard is championing the cause: bit.ly/3JoeQ0b #IWD2023 #WomenInTech
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