The cheapest coffee they can find, set on fire, served by baristas who just push a button, and served in a paper cup. No thank you. Thatās not an experience, thatās self inflicted torture for $9
Starbucks CEO defends a cup of coffee costing $9
He says the customers needs to just not think about it as a $9 cup of coffee, youāre paying for the āexperienceā of getting a Starbucks coffee
āIn some cases a $9 experience does feel like you're splurging, and then what that means is we have to make it worthwhile.ā
He says Starbucks customers āwant to have a special experience and regardless of what your income level is, in some cases, a $9 experience does feel like you're splurging ā well, this is a really affordable premium experienceā
How out of touch could a person possibly beā¦